Video communication has transformed sales.

Taking us through the stages of this transformation is Aleks Gollu, Founder and CEO at 11Sight.

The latest of a series of successful start-ups, 11Sight are changing the game for salespeople across the world - revolutionising the speed and success rate of landing new prospects.

We dive into the inspirations for the venture, the internal logistics within the PLG sphere and the ever-blurring lines between sales and customer success.