Managing social media today requires organization, creativity, adaptability, and the ability to develop original ideas across multiple platforms.

In this episode of LBM Talks Social Media, Sally shares her candid experience as a social media manager in 2026.

From changing algorithms and evolving audience expectations to content systems, collaboration, and creative workflows, she shares what's working, what's become more difficult, and why intentionality matters more than ever.

Connect with Sally on LinkedIn: https://www.linkedin.com/in/sallytraxler/?skipRedirect=true