Without a "Deep Dive" your story will never reach its full persuasive power. And you don't just have to do the deep dive on your client, either.... Also: Learn how to reframe a case as more information comes to light. And discover why "regular people" are your secret weapon for a persuasive theme. 

Potential plaintiffs often ask "How much is my case worth?"—but profit should not be the firm's #1 focus. Jed shares the alternative focus in this episode. You'll also learn the top questions you should ask your clients, plus why and how to uncover "skeletons in the closet" before they surprise you in the courtroom. 

"Reptilian thinking" can be your enemy or your friend. You need to understand it if you want to interact with the jury well—especially when jury members form premature opinions. Plus, learn the "5 Common Codes" (not a typo!) and their cures. 

How should you build and organize your client's case? How should you talk in the courtroom? (Hint: NOT like a lawyer.) How do you persuasively appeal to the jury? Answers to all these questions are found in this episode. BONUS: How does Jed feel about jokes about lawyers? 

The client in a lawsuit has a story. How do you take that story and frame it as a "Case Story" that the jury will understand and sympathize with? You also must be aware of "case rules" and know how to point the jury to them when appropriate. Storytelling guidelines and rule-following advice are just a listen away! 

Who is Jed Kurzban? Why did he decide to become an attorney? Who does he help, and how does he evaluate their situation? Hear answers to these questions and more, in this first episode of the How Justice Is Served podcast!