Welcome to an end-of-week update from Unmade.

In today’s audio-led post we share the panel discussion from the launch of the Edelman Trust Barometer. And further down on the Unmade Index, three minnows see price jumps while Enero slumps some more.

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‘Is it fragmented? Absolutely. Is it going to improve? I can’t see it.’

In today’s podcast we share the panel discussion that accompanied the launch of the Edelman Trust Barometer.

In a key statistic, of the four key Australian public institutions surveyed, public trust in media is the worst, with just 37% now saying they trusted the media. That was behind government (47%), business (54%) and non-governmental organisations (56%).

The podcast features the event’s introduction from Tom Robinson, CEO of Edelman Australia, ahead of the panel led by Unmade’s Tim Burrowes.

The discussion featured:

* Terry Flew, Professor of Digital Communication and Culture, The University of Sydney and Co-Director, Centre for AI, Trust and Governance;

* Kim Portrate, previously CEO of industry body Think TV;

* Gen Z strategist Milly Bannister, founder and CEO of the ALLKND charity focusing on mental health for young Australians;

* Jared Mondschein, Director of Research at the United States Studies Centre.

The questions tackled included the challenges to societal cohesion as trust in institutions fades, geopolitical headwinds, and why the next generation is losing trust so badly.

Portrate, who departed Think TV at the end of the year amidst obvious divisions between her TV network stakeholders, told the room: “Is it fragmented? Absolutely. Is it going to improve? I can’t see it. Not in the current environment and not when you’ve got the competitive pressure and don’t abide by any of the legislation that protects the population at large.”

Read more on the barometer:

A good day for the little guys of the Unmade Index

Three of the smaller stocks on the Unmade Index enjoyed sources in their price yesterday, although none of them released new updates to the market.

Out of home advertising company Motio saw its share price jump by 18.5%, taking it up to a market capitalisation of $8m. Boss Adam Cadwallader is due to give a trading update on Tuesday.

Sports Entertainment Group, owner of radio network SEN, rose by 13.6% to a $70m market cap. And Pureprofile rose 9.1% to a $47m market cap.

Enero Group, owner of agencies including BMF and Hotwire, continued to tank, with the price losing another 4.3% to what is its lowest point in almost a decade.

The Unmade Index, which looks at the movements of all the locally listed media and marketing companies, ended the day in equilibrium, remaining on 526.2 points.

Declaration of interest: My travel and accommodation to take part in the Trust Barometer event were covered by Edelman.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Time to leave you to your Friday. We’ll be back with Best of the Week tomorrow. Have a great day.

Toodlepip…

Tim Burrowes

Publisher - Unmade + Mumbrella

[email protected]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com