Podcast Summit

Join Ash and Kane as they answer some Podcasting FAQs including what the perfect episode length is and how to monetise your podcast. They also discuss why being authentic and creating valuable content is always an essential, but sometimes forgotten, step.

KEY TAKEAWAYS

• How long should your podcast episode be? It depends! Most educational solo content should be around 15 minutes. Interviews can generally be longer.
• Once you have been podcasting for a period of time, your analytics will point to what length your episodes should be, it will also indicate if your content needs tweaking or editing.
• There are two key ways to monetise your podcast, either through sponsorship or indirect sales.
• Niche audiences with a high value can generally get more sponsorship.
• You can get sponsorship before you even start your show, but you need to go out there and work for it.
• Your iPhone is probably good enough to video you to start with and the only other things you need are a dynamic mic and wired headphones.

BEST MOMENTS

“If you’re a beginner podcaster than start at 45 minutes [for interviews]”

“The biggest key here is your analytics”

“Consumption data is the most important thing, on your podcast and YouTube”

“People forget how easy it is to just be authentic and provide valuable content”

“If you can use a studio, use a studio it will always sound better”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]