In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Amanda Bailey, vice president of customer marketing and loyalty at Lowe's. This interview was recorded at Shoptalk in Las Vegas last month, where Bailey spoke on a panel exploring innovative approaches to marketing across the customer journey. Bailey discusses treating loyalty as a relationship beyond transactions; serving both DIY and pro customers via one loyalty platform with tailored benefits; building executive influence; and more.

How Lowe's is Building a Household Loyalty Ecosystem

The Women in Retail Talks podcast features female retail leaders who defined their own career success and made their way to the metaphorical corner office. These powerhouse retail leaders share their personal stories, including proudest accomplishments, epic fails, major career shifts and everything in between, to give you the perfect dose of executive leadership and professional development. Every other week you’ll get real advice and valuable lessons from these C-suite women.

Women in Retail Talks is produced by Women in Retail Leadership Circle, an exclusive community of women executives at leading retailers and brands. To learn more about Women in Retail Leadership Circle and become a member, visit womeninretail.com.

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The Women in Retail Talks podcast features female retail leaders who defined their own career success and made their way to the metaphorical corner office. These powerhouse retail leaders share their personal stories, including proudest accomplishments, epic fails, major career shifts and everything in between, to give you the perfect dose of executive leadership and professional development. Every other week you’ll get real advice and valuable lessons from these C-suite women. Women in Retail Talks is produced by Women in Retail Leadership Circle, an exclusive community of women executives at leading retailers and brands. To learn more about Women in Retail Leadership Circle and become a member, visit womeninretail.com.

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How Lowe's is Building a Household Loyalty Ecosystem

How Lowe's is Building a Household Loyalty Ecosystem

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