We talk a lot about how your brand’s digital presence can be your best salesperson — but what if you actually want to grow your sales team in 2022? This episode talks all about building a team that makes sense for your brand, along with some predictions about what this year might bring for the industry.

Mike Siuda is a seasoned marketing and sales executive in the building materials world and has seen that world change and evolve, especially since the pandemic hit. We talked with him about the future of sales in the industry and how building materials brands can help support their own future.