How can marketers help buyers make better and more informed decisions? That’s the subject Jonathan and Brett tackle today. They discuss buying decisions from a personal consumer perspective and as a business making purchases perspective. Buying software for a business is a big decision and there’s an overwhelming sea of content that makes the buying process even more difficult. The Juice aims to solve this problem, by making quality content easy to find.

0:00 Introduction
0:56 Conversation with JG
3:00 In-person team meeting
4:36 Consumer buying decisions
9:22 B2B buyers
11:00 Purchasing software
16:48 Invest in content for leads
18:30 Brand champions
20:14 Helping customers make decision
26:24 Final thoughts
31:10 Outro

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