After reading an article titled User Generated Content: What It Is and How to Use It on The Juice, Brett invited the author on the podcast to learn more. Tamilore is a content writer at Buffer, an affordable and intuitive social media marketing software. She describes UGC and what it means for B2C and B2B brands. It all comes down to developing trust and genuine engagement, she explains.

0:00 Introduction
0:53 Conversation with Tamilore
5:15 Story-telling/narrative-based content
9:30 User-generated content
13:10 UGC related to B2B
19:00 Benefits of UGC
22:40 Example of brand doing good UGC
26:30 Getting started organically
31:26 Internal employee engagement
33:20 Connect with Buffer
34:55 Outro

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