As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences. 

During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX. Listen to get his take on:  

• Which new consumer behaviors are driving the shift to contextual CX;  
• Common challenges with disparate communication solutions that hinder success; and 
• How messaging can support all stages of the funnel, from initial engagement to conversion and customer service.  

RELATED LINKS 

• Learn more about the value of messaging for retail businesses 
• Get a live walk-through of the Interaction Management Platform for Retail