In 2019, Ivan Soto-Wright established MoonPay to alleviate some of the biggest pain points of the Web3 user experience. The founder and CEO has since broadened MoonPay’s scope from crypto payment service to its current status as a fully end-to-end Web3 infrastructure.

At nft now’s The Gateway 2022, Soto-Wright spoke of MoonPay’s macro-level business model in Web3 and how legacy brands can utilize this emerging technology to deliver loyalty-based experiences that have never been possible in the consumer market. Of course, underneath all these big plans for the future is a simple core belief that’s held strong since MoonPay’s earliest days: user experience is king.

In this episode, we cover:

• How MoonPay plans to seamlessly onboard the audiences of legacy brands into Web3
• The shifting nature of digital ownership made possible by Web3
• Why “the mom test” is a crucial metric in determining a platform’s ease of use
• How MoonPay’s Web3 Passport fits into its larger strategy of bringing Web3 to the world

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