Prof. Laura McGrath joins Jeff and Rebecca to talk about what some studies can tell us about just how much readers care (and don't) about genre.

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Discussed in this episode:

Laura's newsletter: TextCrunch

English, James and J.D. Porter, "The Eclectic Reader." JCA: The Journal of Cultural Analytics. August 20, 2025

Peterson, Richard A. “Understanding Audience Segmentation: From Elite and Mass to Omnivore and Univore.” Poetics, vol. 21, no. 4, 1992, pp. 243–58

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