Sonia Elyss joins the Brand Meet Creator table to build on our niche discussion. Do brands care if you have a strong niche & specialty? Is influencer marketing still cost effective as engagement on all platforms plummets? Sonia spills the deets of how detailed brands should be in their content creator selection as the creator climate changes.

Timestamps:

• [2:10] How do you see influencer marketing changing?
• [4:31] Red flags on the brand side of things.
• [6:53] How can a brand show off a "realness?"
• [8:45] Founders of the brand as the main character.
• [11:43] Bringing influencers in to be the face of the company.
• [16:13] What are you looking for when scouting?
• [22:10] We need to learn how to hone in on our organic, "non-salesperson" sales. 

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LINKS:

Find Harley:

IG: @harleyyjordann

Website: https://www.millennialescape.com/

Find Sonia:

IG: @sonia.elyss

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