Sunburn feels like an inconvenience until you connect it to the cancer statistics. Melanoma is the fifth most common cancer in the UK, and Susanna Daniels, CEO of Melanoma Focus, joins us to explain why a “just a mole” mindset is risky, and why early action can be life-saving. We talk plainly about what melanoma is, how UV damage builds up over time, and why noticing a new or changing mole, or something that simply looks odd is the moment to contact your GP.

We also bring it back to farm life. Outdoor work in agriculture and horticulture means higher exposure, and Susanna shares survey findings showing sunburn is far more common in the sector than in the general public. We dig into the culture piece too, especially why men often skip sunscreen, and how employers can treat sun protection as a health and safety control by providing sunscreen and making reapplication normal on busy days.

You’ll come away with practical guidance you can use straight away: the expanded Slip Slop Slap message (plus shade and sunglasses), how to use the UV index (protect when it is 3 or above), what “broad spectrum” really means, and what to look for on the bottle (SPF 30+ and a high UVA star rating). We also tackle vitamin D without turning sun exposure into a false excuse, and we finish with a clear reminder that nearly nine in ten melanomas are preventable.

Download and share Melanoma Focus' agricultural and horticulture assets:

Agricultural communications Toolkit

This was recorded in January 2026, and all information was correct at the time of recording.

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