In this episode of Roofing Road Trips®, Heidi J. Ellsworth chats with Alan Davis of Ingage about how sales can be won or lost by the price presentation during the customer journey. Join Heidi and Alan as they talk about the three keys every customer uses in the decision process and how to navigate that awkward space when it comes time to deliver the numbers. The ability to have a comfortable, uniform price presentation that conforms to the customers' needs and values is critical to every sales team. Listen while Heidi and Alan explore a new tool from Ingage to help sales teams answer the question “How much will this cost?” by showing the homeowner their paths to affordability for their project. 

 

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