How Mudd Advertising Fine-Tuned and Streamlined Its Operations

Introduction

Taking a new position at Mudd Advertising six years ago, Senior Advisor of Digital Technology and Performance Dave Meindl did not have any system on the ground to work with—not even paperwork documentation. He had no idea how procedures were executed within the organization. Left to his fate, he was determined to make things work. With existing knowledge of the importance of standard operating procedures in a business, one of the first items on his list was to create a system in order to make his team more efficient. In search of an effective workflow management software, he discovered SweetProcess. He speaks to us about the positive strides made by using the system. Before going further, let us have an overview of the organization.

Dave Meindl Senior Advisor of Digital Technology and Performance.

About Mudd Advertising

Mudd Advertising is a top advertising agency in the United States, specializing in the automotive industry. For over 30 years, the company has worked directly with dealers across the country, servicing no fewer than 3,000 accounts annually.

With an array of experts on its team, the organization offers full marketing services in the areas of direct mail marketing, digital marketing, production services, and database management. Thriving on the “gung-ho” philosophy, Mudd Advertising takes pride in its work, aiming for excellence and celebrating its wins.

Headquartered in Cedar Falls, Iowa, the company has earned a reputation as a leading automotive advertising provider in the country, with over 150 employees on its payroll.

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Discovering the Biggest Pain Point

Coming into the organization to head its digital activities, Dave had a big responsibility to fulfill. But with no existing system in place, their business processes were far from organized. Allowing things to continue on that path, according to him, would be chaotic. First, he needed to understand how things were done and why they were done that way. Dave would spend a lot of time putting the pieces together to figure this out:

“They had no system for keeping track of how things were done. I’m assuming it just sort of happened by word of mouth or something. As soon as I got there and saw that there was no way to keep track of these processes, I immediately said we needed to solve this problem otherwise there’s going to be complete chaos.”

Systems help to lay a solid foundation for success. When built strongly, they make an organization easily adapt to change, be it in the hiring of new employees or withstanding unprecedented situations.  

Signing Up for SweetProcess with Optimism

As much as Dave recognized the need for a system to be in place, he was also aware of the financial implications. With a fairly small budget at his disposal, cost was a major factor to consider in getting a solution without compr...