How Music Charts

Guest - Jackson Bull:
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Podcast:
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Guest - Christine Osazuwa:
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https://musically.com/2019/10/31/what-trigger-cities-really-mean-for-music-marketing/
https://www.elitedaily.com/dating/lessons-100-first-dates/1099230

Podcast:
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• How Music Charts
  • Season 2, Episode 1 - Get to Know the Hosts (Jason Joven, Rutger Ansley Rosenborg)
  • Guests: 
    • Jason Joven - Manager, Content and Insights
    • Rutger Ansley Rosenborg - Digital Marketing 
  • Timestamps:
    • 0:00 - Intro to Season 2's format
    • 1:15 - S2E1 intro
    • 1:56 - Jason's background
    • 4:25 - Rutger's background
    • 6:25 - Data vs. Gut
    • 9:35 - Where should business data start to mix with the creative process?
    • 11:44 - AI startups changing music itself
    • 13:20 - SPEED ROUND
    • 15:16 - Wrap-Up 
• How Music Charts is owned and operated by Chartmetric
  • Email us at [email protected]
  • Chartmetric on Twitter, LinkedIn, Facebook, Instagram
  • Free accounts are available at chartmetric.com 
  • Article links and show notes are at: podcast.chartmetric.com

• Highlights  
  • Early 2000s emo princes of darkness My Chemical Romance dropped a special treat for fans on Halloween, revealing some incredible metrics for a band that has been on hiatus for six years. 
• Mission   
  • Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
  • We’re on the socials at “chartmetric” — that’s Chartmetric, one word and no “S.” 
  • Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.
  • Just a heads up that we’ll be switching formats from two times a week to two to three times a month as we transition to a longer form podcast that will include interviews with some very special guests.
• Date
  • Without further ado, this is your Data Dump for Friday, Nov. 1, 2019.
• My Chemical Romance’s Reunion Shows Scary Good Numbers
  • Hope you had a very spooky and safe Halloween.
  • There’s no trick here: For early 2000s pop-punk nostalgists and emo aficionados, My Chemical Romance dropped a very special treat.
  • The eye shadow-laden foursome announced their reunion on the most costume-heavy day of the year, and the internet was all about it.
  • If you were sitting there thinking the emo/pop-punk thing was just a fad, think again, because MCR’s numbers show otherwise. 
  • Sure, it’s been six years since their break-up, but their numbers have been steadily climbing since we started tracking their data.
  • In March 2018, the band was at 4.9M Spotify Monthly Listeners, 2.7M Followers, and a Spotify Popularity Index of 78 out of 100.
  • As of Halloween, they’re at 6.7M Spotify Monthly Listeners, 4.3M Followers, and a Spotify Popularity Index of … drum roll please: 78!
  • Those stats are pretty stunning — six years of effective inactivity, and MCR has managed to maintain their streaming numbers.
  • If we look at their Neighboring Artists and filter by genre cluster, things get more impressive. 
  • Paramore, who are just above them in terms of Cross-Platform Performance rank, are at the same Spotify popularity level.
  • However, Paramore released an album just two and a half years ago, and they were releasing new music videos as recently as last year.
  • To be fair, MCR has had help from frontman Gerard Way’s award-winning comic books — one of which has a Netflix adaptation — in addition to his and other members’ side projects and the band’s 2016 reissue of 2006’s The Black Parade.
  • However, with a band that hasn’t really had a frontline release for six years and is still maintaining their metrics, a Halloween announcement of their December reunion can only mean one thing right?
  • There’s nowhere to go but up.
  • Already, we see a daily Spotify Monthly Listener change from -891 to 7.4K, a daily Twitter Follower gain from 51 to 46K, a daily Instagram Follower gain from 140 to 12.7K, and a daily YouTube Channel Views gain from about half a million to just under a million.
  • Now, that’s scary good, so bravo, My Chemical Romance, bravo.
• Outro
  • That’s it for your Daily Data Dump for Friday, Nov. 1, 2019. This is Rutger from Chartmetric.
  • Free accounts are available at chartmetric.com 
  • And article links and show notes are at: podcast.chartmetric.com
  • If you haven’t downloaded 6MO, our Global Music Industry Data Report, yet, you can find it all across our socials and in our show notes!
  • Did we mention our Playlist Journeys feature is live now?
  • Happy Friday, have a great weekend, and we’ll see you this month with our new format! 

• Highlights  
  • If a song was a traveller making its way through the playlist world, what would its passport look like? What connections could we make through the playlists it went through? Vamos a ver.  
• Mission   
  • Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
  • We’re on the socials at “chartmetric” — that’s Chartmetric, one word and no “S.” 
  • Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.
• Date
  • This is your Data Dump for Wednesday, Oct. 30, 2019.
• Track Journeys on Today’s Top Hits...Where Do Tracks Go? 
  • These days playlists are a given standard in the recorded music industry, and naturally they get a lot of our attention.
  • Tracks come and go through these curated collections and…wait a minute...where do these tracks come from and where do they get added to after? Let’s dig in.
  • So an easy point of reference to start from is Spotify’s flagship playlist, Today’s Top Hits with 24.5M followers. We’ve collected over 1K tracks that the 50-track list has placed since May 2016. 
  • It changes the majority of its list every Friday, though sometimes it sneaks in a track or two on Mondays and Wednesdays.
  • Now, where do all of these tracks come from?
  • Using a new feature we call Playlist Track Journeys, we can look backwards and see common tracks that Today’s Top Hits has with other Spotify playlists.
  • For example, it might not be a surprise that more than 25 official New Music Friday playlists (including those from Germany, the Philippines and Turkey)  place tracks just before or concurrently with TTH, as both playlists frequently are showcases for well-established artists to premiere new work.
  • But did you know that 37% of Spotify's Pop Rising tracks were added before TTH? For example, over three months ago, Pop Rising added Sam Feldt’s “Post Malone” track on May 27th and 23 days later on June 19th, the track got added to Today’s Top Hits, jumping from Pop Rising’s 1.8M followers to the big show with over 10x the amount of TTH followers, in less than a month.
  • Other playlists have common track DNA with TTH, such as Get Popped! with 218K followers and 26% track overlap, as well as Digster’s Danish playlist Hits Nu, with 185K followers and 12% overlap.
  • If that weren't enough, we can also look forward as well: looking at where TTH tracks go after they were added to the flagship list.
  • In this case, Ali Gatie’s acoustic guitar-driven ballad banger “It’s You” got added to the Global Top 50 playlist nine days after it was added to TTH, part of a 46% track overlap.
  • Or another insight is that 67% of the Lithuania Viral 50 playlist got added to its catalog after first being added to TTH, sometimes as much as 30 days later. This seems to indicate some sort of market lag Western hits experience locally, which can be useful information.
  • Now whether looking back or forward, correlation is certainly not causation, and let us be the first to say it. But there is still an advantage to understanding some of the relationships between playlists through the common song histories they share.
  • It could also provide a general path for your new music to emulate, especially if you're nurturing an emerging artist's career, going from lower tier followed lists to more prominent ones. The uses are many, so we’ll see in the months ahead what other parts of the playlist ecosystem we can begin to understand.

Outro

• That’s it for your Daily Data Dump for Wednesday, Oct. 30, 2019. This is Jason from Chartmetric.
• Free accounts are available at chartmetric.com 
• And article links and show notes are at: podcast.chartmetric.com
• Happy Wednesday, we’ll see you on Friday! 

• Highlights  
  • This week, two huge artists let the track lists of their upcoming albums slip and a couple of other big names released music videos. Let’s see if they reaped any data rewards. 
• Mission   
  • Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
  • We’re on the socials at “chartmetric” — that’s Chartmetric, one word and no “S.” 
  • Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.
• Date
  • This is your Data Dump for Friday, Oct. 25, 2019.
• Track List Reveals and Music Videos: Stunts or Bumps?
  • Coldplay and Miley Cyrus let the track listings for their respective upcoming albums drop this week, while Doja Cat and Selena Gomez released some music video eye candy to promote their upcoming album releases.
  • We’re not saying the strategies are mutually exclusive by any means, but what are the actual gains from each, from a data perspective?
  • Coldplay, who cheekily revealed the track list of their upcoming album by posting a classified ad in North Wales’ Daily Post, have been pretty good about staying in the spotlight, but amidst collabs and side projects, they’ve still managed to put together a double album called “Everyday Life,” which is due out Nov. 22.
  • So far, the sneaky announcement has garnered tons of press, helped along by the release of “Arabesque” and “Orphans,” two tracks from each album.
  • It probably didn’t cost them very much, either.
  • While the effect seems relatively negligible now due its two-day freshness, across most platforms, they’re showing signs of an upward trajectory.
  • They’ve gained some 30K Spotify followers, 5K Insta followers, 2K Twitter followers, and 8.5K Wikipedia views. 
  • They’ve also increased their Spotify popularity by a point, which is not insignificant in just a day or two’s work.
  • Clearly, Coldplay had a lot of intention behind their track list leak, but Miley Cyrus’ situation is a bit murkier.
  • During a livestream on Instagram on Sunday, viewers spotted a whiteboard behind Miley with a bunch of, well, presumably track names scrawled all over it.
  • It doesn’t look staged, but then again, her upcoming album isn’t exactly a secret, so there could be a bit of guerilla marketing going on there.
  • Seeing as she hasn’t released anything “tangible” this week, her metrics are a bit more stagnant, which is not to diminish her No. 10 rank across eight platforms, according to our Cross-Platform Performance ranking system.
  • Two artists who have some audiovisual tangibility to show are former Disney star Selena Gomez and LA-based rapper Doja Cat.
  • Gomez’s “Look at Her Now” music video has bumped her up in terms of fan acquisition on Spotify, Instagram, Twitter, SoundCloud, and YouTube, but her streams and views aren’t seeing a huge lift … yet.
  • She did just release two new singles within a day of each other, so those follower gains are likely to bump up her listener and views gains in the coming days.
  • Star-on-the-rise Doja Cat was trending hard on Twitter following her music video/single drop of “Rules” and her streaming numbers are climbing and climbing.
  • Just six months ago, Doja was at 1.9M Spotify Monthly Listeners.
  • That number started accelerating in August, from 2.6M to 3.7M, and just this month, she’s gone from 4.6M to nearly 6M. 
  • Combined with her half-a-million-Spotify-followers-and-climbing, her Spotify popularity score is edging near the upper echelons of the streaming world.
  • With the kind of attention that Doja’s powerfully provocative video is getting, there’s some definite streaming staying power there.
  • So, while album track list leaks don’t appear to be particularly indicative of a data bump on their own, combined with a double-single release — especially if you’re Coldplay — they can be a relatively inexpensive strategy for generating a lot of attention.
  • There’s nothing like a really cool music video to train and sustain all eyes on an artist, though.
• Outro
  • That’s it for your Daily Data Dump for Friday, Oct. 25, 2019. This is Rutger from Chartmetric.
  • Free accounts are available at chartmetric.com 
  • And article links and show notes are at: podcast.chartmetric.com
  • If you haven’t downloaded 6MO, our Global Music Industry Data Report, yet, you can find it all across our socials and in our show notes!
  • Happy Friday, have a great weekend, and we’ll see you next week! 

• Highlights
  • What does an emerging Atlanta rapper and a British TV series soundtrack have to do with each other? Let our A&R Prediction tool explain.
• Mission   
  • Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
  • The SXSW 2020 schedule was just announced yesterday, and Chartmetric is officially hosting two panels: one on Trigger Cities in the Creating & Monetizing Music track and another on Music Data for Engineers & Data Scientists for the Future of Music track. We’ll see you there.
  • Follow us on LinkedIn, Instagram, Twitter, and Facebook at chartmetric, one word, no “s”.
• Date
  • This is your Data Dump for Wednesday, Oct. 23, 2019.
• Making Growth Predictions With Our New A&R Tools
  • On October 9th, one of Chartmetric’s Data Scientists, Josh Hayes, wrote on our blog about the new A&R Prediction capabilities we now have live on the app, and now it’s time to dig into it!
  • We currently have a menu of algorithms that create shortlists of talent that we expect to grow in the next week.
  • We trained a model based on thousands of success-patterns taken from 1.7 million artists over the past 3 years, including album releases, monthly listeners, followers, and Spotify Popularity Index.
  • One of the algorithms predicts who will reach a Spotify Popularity Index (or SPI) of 35 in the next week. If you’re not familiar with SPI, essentially Spotify internally ranks the popularity of all artists on their platform daily, and puts them on a 100-point scale according to their own metrics, which we also track.
    • Coming in #1 yesterday was Atlanta rapper Benjamin Ken who is currently at 23 SPI and grew from 7.5K followers in mid-July to 11.8K followers now.
      • The biggest spike for Ken seems to be his monthly listeners, which was in the 300s only last Wednesday, and spiked up to 12.5K as of Monday.
      • The interesting part is Ken was not added to any new Spotify playlists since August 22nd, and hasn’t released any new music on the platform since his CHOSEN EP in July 2019...so this looks like a case in which the stimulus of increased Spotify traction has nothing to do with Spotify, it only acting as a repository for increased attention from another source, which for now, requires more digging.
  • Another algorithm we have in the A&R Prediction tool looks at who will break a Spotify Popularity Index of 30 in the next week, which is digging deeper into the level of complexity and confidence on whether they’ll actually hit that benchmark...but hey as long as it’s good music, who cares?
  • Yesterday’s winner was London rock outfit Eyes on Film at 25 SPI and a rather flat follower growth going from the 200s in 2017 to only the 500s this week.
    • Despite the low follower growth, Eyes on Film went from just under 8K monthly listeners at the end of July to breaking 21K this week, growing over 50% in the past month alone.
    • What’s going on here? Yet another TV sync success story...in this case, the award-winning, BBC-produced, and Netflix-acquired series Peaky Blinders, starring Cillian Murphy.
    • The Eyes on Film track “Waking Up Dead” was released back in 2013, but it is also included in two Peaky Blinder-oriented playlists with 288K and 108K followers each.
    • With the fifth season of the series releasing on BBC One in August, coinciding with Eyes on Film’s also spiking up in...you guessed it, August...we now have our method behind the madness.
  • There’s more for us to explore together on the A&R Prediction tool later, but for now, we hope you check it out for yourself!

Outro

• That’s it for your Daily Data Dump for Wednesday, Oct. 23, 2019. This is Jason from Chartmetric.
• Free accounts are available at chartmetric.com 
• And article links and show notes are at: podcast.chartmetric.com
• Happy Wednesday, we’ll see you Friday! 

• Highlights  
  • Australian singer-songwriter Tones and I and North Carolina-born/Eastern Europe-raised rapper Ashnikko are some of the first notable case studies in TikTok virality. How are they capitalizing on it?
• Mission   
  • Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
  • We’re on the socials at “chartmetric” — that’s Chartmetric, one word and no “S.” 
  • Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.
• Date
  • This is your Data Dump for Friday, Oct. 18, 2019.
• The Young Female Artists Capitalizing on Their TikTok Virality
  • As TikTok’s popularity intensifies, so does the scrutiny, which is why the National Music Publishers’ Association recently claimed the platform “consistently violated US copyright law and the rights of songwriters and music publishers.”
  • Whether or not this is true, it’s clear the platform-on-the-rise, which is making its mark as a new breeding ground for discovery, is benefiting some creatives substantially.
  • We first noticed 19-year-old Australian singer-songwriter Tones and I’s “Dance Monkey,” for instance, on the TikTok charts a couple of months back. 
  • At the time, the Sony artist’s Spotify footprint was promising, but not exactly huge.
  • When “Dance Monkey” first came out in May, she had around 3.5K Followers.
  • Once July hit and the TikToks started pouring in, her Spotify Follower stats rose precipitously, from 15K in July to 30K in August, 70K in September, and 150K this month.
  • Four of the Top 44 TikTok videos are still sporting “Dance Monkey” soundtracks, and the song is still in the Top 200 on TikTok’s track charts. 
  • There’s a similar story happening with North Carolina-born and Eastern Europe-raised rapper Ashnikko, aka Ashton Casey.
  • 23-year-old Ashnikko, who embraces Japanese anime and video game references, recently dropped the collaborative track “STUPID” with Yung Baby Tate, and her TikTok climb is stunning. 
  • Six of the Top 44 TikTok videos are already using her track, and she’s also in the Top 200 on TikTok’s track charts.
  • Right now, her stats across other platforms like Spotify are exhibiting a growth pattern similar to Tones and I’s when she first started carving out her TikTok niche, so all indications point to Ashnikko being an artist to watch going into 2020 — and not just on TikTok.
  • With edgy, stylish teenage phenom Billie Eilish having worked wonders for Universal — are Tones and I and Ashnikko, respectively, Sony and Warner’s rebuttal? 
• Outro
  • That’s it for your Daily Data Dump for Friday, Oct. 18, 2019. This is Rutger from Chartmetric.
  • Free accounts are available at chartmetric.com 
  • And article links and show notes are at: podcast.chartmetric.com
  • If you haven’t downloaded 6MO, our Global Music Industry Data Report, yet, you can find it all across our socials and in our show notes!
  • Happy Friday, have a great weekend, and we’ll see you next week! 

• Highlights
  • Peloton’s recent IPO has us wondering about the most popular fitness playlists on Spotify and Deezer, so slap on some cross-trainers and fire up those Bluetooth earbuds.
• Mission   
  • Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
  • We’re on the socials at “chartmetric” — that’s Chartmetric, one word and no “S.” 
  • Check us out on LinkedIn, Instagram, Twitter, and Facebook!
• Date
  • This is your Data Dump for Wednesday, Oct. 16, 2019.
• Music + Fitness: Shaping Up Spotify and Deezer’s Top Workout Playlists
  • Peloton, the indoor fitness brand best associated with its high-energy, online-class guided cycling experiences, went public on Oct. 7th, but closed its first day 11% under its initial public offering price, according to CNN.
  • Competitor SoulCycle pulled out of IPO-ing last year, and maybe it has something to do with the music issues Peloton is now facing: a $300M lawsuit from a group of music publishers.
  • Whether they’re using IP legitimately or not, there’s a lot at stake when it comes to music’s intimate relationship to fitness, according to music/tech journalist Cherie Hu’s latest newsletter.
  • And it’s definitely illustrated by Spotify’s most popular workout playlists, six of which are in the Top 100 in terms of Follower count:
    • Beast Mode is the most popular context-based fitness playlist on the Swedish platform, and the 9th most followed overall at 6.5M Followers.
      • Post Malone is currently getting the most unique monthly listeners from four playlist slots he’s currently sitting in, acquiring 891K MLs.
      • Reggaeton king J Balvin and American DJ/producer Marshmello are in the #2 and #3 slots with 592K and 577K Beast Mode-specific MLs respectively.
      • Almost 20% of the current list is tagged as EDM, and more than 30% if you include Brostep.
      • More than half of the current list are American artists, with the second most-represented country being high-energy Dutch electronic artists like Armin van Buuren, Hardwell and R3HAB...but still comprising only 13% of the list.
    • Spotify’s Motivation Mix at 4.4M Followers and the simply-titled Workout playlist at 3.3M are the next most popular fitness lists there, but an interesting juxtaposition may be Deezer’s most popular fitness playlist, Rock Workout.
  • That’s right: the #1 list to work out to on the French streaming platform is based around the rock genre, which is very different from Spotify’s top workout mixes, which are usually hip-hop, pop or dance-based.
  • Rock Workout has 342K fans and currently a 70-track count, compared to Beast Mode’s 200 track count.
  • Up until mid-May this year, Beast Mode only held 50 tracks at once, and though the amount of slots open up in the playlist, they do a great job of keeping things fresh, with a 100% 28-day ratio, meaning that the entire list has changed in the past month.
  • With Rock Workout, only 3% of the list has changed in the past month, even though it’s less than ¼ of Beast Mode’s track count, featuring artists such as Linkin Park, Nickelback and AC/DC.
  • Other Deezer workout playlists like Rap & Sport and Motivation Hits at 324K fans each feature much of the same pop/hip-hop/EDM fare you may expect...but it just goes to show that not all sweat beads to the same drummer.

Outro

• That’s it for your Daily Data Dump for Wednesday, Oct. 16, 2019. This is Jason from Chartmetric.
• Free accounts are available at chartmetric.com 
• And article links and show notes are at: podcast.chartmetric.com
• If you haven’t downloaded our semi-annual global industry report 6MO yet, you can find it all across our socials and in our show notes!
• Happy Wednesday, we’ll see you Friday! 

• Highlights  
  • UK singer-songwriter and producer prodigy Labrinth has created a hallucinatory experience with his soundtrack of HBO’s new show Euphoria, and with data as our guide, we’re going to try to navigate the psychedelic experience with you.
• Mission   
  • Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
  • We’re on the socials at “chartmetric” — that’s Chartmetric, one word and no “S.” 
  • Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.
• Date
  • This is your Data Dump for Friday, Oct. 11, 2019.
• Take a Psych Trip Through Labrinth’s ‘Euphoria’
  • Besides collaborating with Sia, Diplo, and Beyonce in recent years, Timothy Lee McKenzie, better known by his stage name, Labrinth, just scored — literally and figuratively — his first TV series, HBO’s Euphoria.
  • According to Rolling Stone, “His soundtrack ... hums with soft electricity, perfectly complementing the journey of the main character, Rue, a teenager caught in limbo between the euphoria of a drug high and the harsh consequences of addiction.”
  • It’s rare that a TV show soundtrack generates high — if any at all — demand, but according to McKenzie himself, “If I put a post up, the first message is ‘Where’s the album? Where’s the soundtrack?!’ So I’m like, ‘OK, don’t worry.’ We’re working on getting ‘em what they need.”
  • And he and the HBO team did just that, releasing the soundtrack last Friday.
  • Though his early April releases of “SIN” and LSD, his Sia/Diplo collab, accounted for his highest Spotify Follower gains this year, at 5K and 3K, respectively, Euphoria has him at a 2K increase.
  • That said, on Insta and Wikipedia, an early single drop from the soundtrack on Aug. 3 gave Labrinth his most significant spikes with a 5K follower increase and 3.5K views, respectively.
  • It’s an interesting strategy for artists, labels, and managers to think about, because not only are there upfront fiscal upsides from synchronizations, but there are also the inherent promotional upsides couched in the television and video streaming industry’s massive marketing budgets. 
  • That’s not to say that it limits a series to only one artist, of course.
  • Euphoria’s official Spotify playlist, which includes every track used in Season 1, ranges from Solange to Lizzo, Blood Orange to Randy Newman and much, much more.
  • Unfortunately, an individual curator seems to have ripped the official Euphoria playlist and pawned it off as their own, outperforming the official playlist by about 3 to 1 in terms of follower count.
  • Which just goes to show — albeit unscrupulously — that understanding and anticipating trends and listener behavior can go a long way toward building audiences in the streaming era.  
• Outro
  • That’s it for your Daily Data Dump for Friday, Oct. 11, 2019. This is Rutger from Chartmetric.
  • Free accounts are available at chartmetric.com 
  • And article links and show notes are at: podcast.chartmetric.com
  • If you haven’t downloaded 6MO, our Global Music Industry Data Report, yet, you can find it all across our socials and in our show notes!
  • Happy Friday, have a great weekend, and we’ll see you next week!