In this episode of the Digital Public Relations Podcast, hosts Cadie and Lara discuss how musicals like Hamilton, Little Miss Perfect, Ratatouille: The TikTok Musical, and Epic: The Musical leveraged social media to achieve viral success. The conversation covers how social media platforms have been instrumental in boosting these shows' popularity through fan-created content, memes, and parodies. They also delve into the legal and ethical considerations surrounding intellectual property, specifically referencing the Grammy-winning musical Bridgerton and the use of AI in the arts. The hosts further discuss the mixed reception of musicals like Cats, elaborating on how social media can either enhance or detract from a production's reputation.

00:30 Introduction to Digital Public Relations Podcast

01:11 The Viral Success of Hamilton

03:42 The Rise of Little Miss Perfect

10:01 Ratatouille: The TikTok Musical

12:42 Epic: The Musical's Journey

16:58 The Legal Challenges of TikTok Musicals

19:33 The Ethics of AI in Entertainment

22:59 The CGI Controversy in Cats: The Musical

25:43 The Power of Social Media in PR

26:51 Conclusion and Wrap-Up