Nadeshot (Matthew Haag) is a former professional Call of Duty player, entrepreneur, and the founder of 100 Thieves, a lifestyle and gaming brand. Born in 1992, in Chicago, Nadeshot first rose to prominence as the captain of OpTic Gaming’s Call of Duty team, where he won numerous championships, including a gold medal at the 2014 X Games. After retiring from competitive play in 2015, he transitioned into content creation and business, founding 100 Thieves in 2017. Under his leadership, 100 Thieves has grown into a powerhouse in esports, streetwear, and entertainment, achieving a valuation of $460 million following a $60 million Series C funding round in 2021. With a focus on innovation and culture, Nadeshot continues to influence the gaming industry on multiple fronts.

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