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Nessim Btesh is based of Panama and transformed their family B2B business to 100% digital sales in one year! Based out of South America they now went from a showroom to complete digital transformation online taking all orders online due to Coronavirus and ramping their business up during a time when many are struggling. Nessim has some amazing insight into why they developed a custom eCommerce solution integrating their many back office systems like their ERP to create a seamless commerce experience. They even have automated shipping capabilities and are working to further automate their pricing algorithm and much more. He truly developed a world class B2B system in a fraction of the time most companies have even achieved just a small percentage of this kind of success online.