Introduction

Working in the fast-paced industry of online marketing, General Manager and COO of New Media Retailer, Francesca Halberg, struggled with keeping up with the latest trends and communicating with all her employees. After spending several hours creating business procedures, the information would become obsolete in about a week, making their entire efforts a total waste. Tired of always playing catch up and the communication disconnect between employees, she and her team opted for a workflow management software solution. Read along as she shares her experience of how SweetProcess saved the day. First, let us know more about the organization.

Francesca Halberg General Manager and COO

About New Media Retailer

New Media Retailer is an online solutions company catering to small and medium-sized businesses. Using promotional tools for online marketing, they give these businesses exposure to their target audience, especially in the area of local search engine optimization (SEO). They also help businesses to manage their websites, social media, email marketing, and e-commerce stores, giving them a competitive edge.

For over 10 years New Media Retailer has had a grasp of the online business environment. By offering their expert services to businesses in their online marketing activities, these businesses get to focus on what they do best. It currently has an employee capacity of 25.

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The biggest challenges the organization battled with

Digital technology is ever-evolving. Online businesses scramble to keep up with new developments to stay relevant. After spending several hours documenting business processes and tagging them to a binder with print outs for every employee, New Media Retailer would realize that their efforts had become obsolete in a week or thereabouts due to new updates. This was always frustrating, states Halberg:

“It felt defeating, honestly. It took probably about 15 hours for us to get the binder to a point where we felt comfortable even rolling it out. And then, just how quickly things change in our industry, and all of a sudden, one week will go by, and we’d very quickly have several processes that were already out of date.”

There was also a huge knowledge gap between their in-office and remote employees. The employees at the office had access to certain information by virtue of being physically present—a luxury the remote employees did not have.

All these problems became more visible when the organization’s remote base grew bigger. It was clear that the problem needed to be fixed if they wanted to move forward.

How New Media Retailer resolved their business challenges with SweetProcess

Doing business today is highly competitive. Like going to battle without armor, many organizations set out with little or no preparation to beat the competition.