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In this episode of 'How Not to Be Successful,' Kevin and Abbie discuss their impulsive decision to organise a music festival within just eight weeks. They delve into the planning process, the risks involved, and their philosophy on taking calculated risks in business. The duo also explores the concept of 12-step principles applied to business, shares their 'Level 10 Life' evaluations, and debates the trending topic of ketamine therapy for business clarity. Additionally, Abbie gives Kevin a birthday present, and they answer a thought-provoking question about their darker sides.

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In the inaugural episode of 'How Not to Be Successful,' Abbie and Kevin, successful entrepreneurs and owners of a media company, dive into their unique approach to business. They discuss their unorthodox methods, personal experiences, and the trials and tribulations of running multiple ventures. From the impact of AI on business and the importance of eating healthy to maintain productivity, to the challenges of replacing a company car and the complexities of integrating new staff, they cover it all. With anecdotes from their lives and honest reflections on their professional journeys, this episode offers an engaging and candid look at unconventional paths to business success.