For higher ed, personalisation is a battleground of expectations. Organisations like Amazon and TikTok are placed on a pedestal, but the reality for universities is that it's not an equal playing field.

Today I’m joined by Toby Margetts, digital experience expert, and Julie Brettle, Chief Product Officer at Squiz.

We cover how generative AI is transforming personalised content, and frameworks for marketing personalisation in 2023.