Education Marketer

By Kyle Campbell

Business

What's Education Marketer about?

What matters in education marketing. Episodes fortnightly.

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Education Marketer episodes:

06.16.2024
What students want
There isn’t a marketing director in existence who thinks peer-to-peer is a bad idea. However, students speaking with other students is now table stakes. Today's show is taken from a joint webinar with Rebecca Roberts, founder of Thread & Fable, Kyle...
05.19.2024
What’s wrong with higher ed content marketing?
According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!) It’s not much better for social media. The tolerance for high-frequency content has halved within the...
05.05.2024
Macro marketing trends for higher education
In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast. If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and...
04.21.2024
What students expect from a virtual tour in 2024
What do students need from a virtual tour, and how can you make your experience memorable? Today I’m joined by Shiro Hatori, Director of Demand Gen at Concept 3D. When it comes to virtual tours, Shiro in an expert in students'...
04.07.2024
Breaking the podcasting playbook
The first rule of podcasting is that it takes 12 to 18 months to build anything that could be regarded as an audience - unless the podcast is Tales from the Departure Lounge. Today, Kyle is joined by the show's hosts,...
03.24.2024
Using peer to peer for student retention
We’re used to using ambassadors for recruitment, but what about retention? Is there a role for ambassadors in helping current students build that all-important sense of belonging? Joining me for today’s show is Ula Polsky, Director of Global Student Engagement at...
03.10.2024
Untapped opportunities for student conversion
Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state of student enquiry handling around the world. Joining him are two voices instrumental in the report - Elissa Newall and Jennifer Parsons - for...
02.25.2024
How to build a legendary ambassador marketing team.
There’s plenty of material on the power of ambassador marketing, but relatively little on how to build a legendary team. Today, Kyle's joined by Niall Horan, Global Student Admissions Executive at University of Galway, and Matt Pilling, Customer Success Manager at...
02.11.2024
How to market a degree in content creation
Kyle interviews Jacky Gurr, course director for (BA Hons) Content Creation at Confetti Institute of Creative Technologies. Half of the programme's students already have jobs and Jacky shares how she’s taken the degree to market, and why businesses are queuing...
01.28.2024
How to differentiate with ambassador marketing
Ambassador marketing is no longer a secret weapon. The majority of schools are now either a) working with ambassadors or b) wishing that they could do so more. So how do you differentiate your peer-to-peer activity? Joining Kyle is Stuart...
01.14.2024
How higher ed marketers can be different in 2024
Kyle joins Ruth Dale and Rebecca Roberts on the Behavioral Change Marketing Podcast to discuss how schools can strive to be different in 2024.
12.29.2023
Higher ed marketing trends for 2024
Kyle interviews Jaime Bradford, head of recruitment operations at DMU and Helena Torree, marketing manager at NCUK, on what to watch out for in 2024. Topics covered include AI (duh), new ways to think about peer-to-peer and proven methods to...
12.16.2023
The future of digital in higher education
Kyle is joined by Samantha Fanning, Head of Digital Experience at UCL and Will Nobel, Director at Squiz to discuss AI, declining social media engagement and why websites are still the most trusted resource for students making study choices.
12.10.2023
What higher ed can learn from Nintendo
Kyle is joined by Paul Napleton, Head of Digital & Marketing Automation at UEA (and fellow Nintendo fan) to discuss what universities can learn from Super Mario.
12.03.2023
How peer to peer has changed for education marketers
It used to be good enough to put a student chat on your website, but the best schools (and ambassadors) are taking the medium to new places. Today, Kyle is joined by Ciara McNally from The Ambassador Platform and two student...
11.26.2023
How to create content governance for speed
Some of the most-cited reasons content strategies fail are either a) lack of consistency in delivery or, b) stakeholders not being on the same page… but we often forget both of those are a result of problems with governance (the...
11.19.2023
Students, joy and choosing a degree
Kyle is joined by UCAS's senior insight lead Jo Richards and principal insight consultant and Megan Edwards for a dive into the unlikely ways students are thinking about their subject choices. Download the Project Next Generation Report
11.12.2023
How happiness drives study choices
Kyle speaks with Volodymyr Manoilo, founder of Studentspeak, an organisation helping students discover their ideal degree based on what inspires and makes them happy.
11.05.2023
The need for anti-viral content
Kyle speaks with Zack Busekrus on the changing nature of media and why vitality may soon be a thing of the past. Today's episode comes courtesy of the Enrolify Podcast.
10.29.2023
Inside tips for universities using LinkedIn and Facebook ads
Kyle speaks with Jay Rathell, Chief Media Buyer at Yamaro83 on how universities can use Facebook and LinkedIn ads to reach their enrollment goals.
10.20.2023
How to get an audience at an event
Kyle shares two tips for speakers and exhibitors hoping to attract an audience at higher ed conferences
10.13.2023
The existential threat of generative AI to higher ed websites
52% of Gen Z trust generative AI enough to help them make informed decisions (Salesforce.) Kyle shares what this means for traffic to your university website.
10.05.2023
What's on the mind of higher ed marketers?
This episode, the guests set the agenda. Kyle joins Allison Turcio, Gil Rogers and Teege Mettille on 1:1 student marketing, antiviral content and the crunch of US higher ed. The episode is courtesy of the FYI Podcast.
09.29.2023
Students don't want scale
A trip to a theme park prompts a different way to think about higher ed marketing.
09.22.2023
The student app opened as much as Instagram
Kyle interviews ZeeMee's head of marketing Harrison "Soup" Campbell, and its CEO Vanessa Didyk about what makes for great community marketing in 2023.
09.15.2023
Is student email dead?
It’s a common misconception that students don’t read their emails, leading marketers to believe that the effort outweighs the benefit. But – they read them. They digest them. They make life-changing decisions based on them. Kyle joins UCAS's director of...
09.08.2023
Writing higher ed copy that strikes a chord
Kyle interviews Jo Marshall, 20-year copywriter in the higher ed niche. Jo shares the top higher ed copy cliches and why schools should think about getting their academics on LinkedIn.
08.31.2023
How to integrate AI into higher ed marketing ops
Kyle hosts a conversation on adding AI to higher ed marketing ops, featuring Nik Higgins (co-founder of the Ambassador Platform) and Priyank Mistri (Digital Marketer at Fanshawe College.)
08.25.2023
How not to suck at personalisation
For higher ed, personalisation is a battleground of expectations. Organisations like Amazon and TikTok are placed on a pedestal, but the reality for universities is that it's not an equal playing field. Today I’m joined by Toby Margetts, digital experience expert,...
08.18.2023
5 minute Clearing update for Friday 18 August
Your 5-minute Clearing update, including an overview of Results Day, popular subjects by search and growing popularity, and examples of universities doing good marketing.
08.11.2023
What students are searching for in Clearing
Students are more talkative this Clearing. According to new data from Uni Compare, interactions across its platforms (including its Clearing app) are up 203%. On today’s Education Marketer Live, I’m joined by Uni Compare’s founder and CEO, Owen O'Neill, to dive...
08.04.2023
How to create a stand-out university podcast
Podcasting is a maturing medium and to stand out, you need to offer something different. The university podcast, This is Purdue, fits the bill. Its host, Kate Young, is its full-time producer and creator, and having surpassed 1m listens on YouTube,...
07.28.2023
How to scale a university marketing team
Kyle interviews Kris Achten, marketing lead for KdG University of Applied Sciences and Arts. Over four years, Kris has built KdG’s marketing function from just 2 people to a high-performing team of content, email marketing and international recruitment experts. Hear how...
07.21.2023
Two education marketers. No script
Kyle, Founder of Education Marketer, is in conversation with Gil Rogers, host of the FYI podcast and fractional CMO for EdTech start-ups. Discover what actionable things you can be doing to better connect with a student audience, and what drives both...
07.14.2023
What happened to content design?
You’ve heard of content marketing and content strategy, but what about content design? As the quietest sibling of the content trinity, it may not have the mass following of content marketing but it is still critical for how students perceive your...
07.07.2023
How to be relentlessly relevant
Working with youth audiences, it's tough to stay ahead of trends and know where your institution fits. Today, courtesy of Hear It podcast, Kyle is in conversation with Rebecca Roberts, Founder of Thread and Fable. Learn how institutions can remain relevant...
06.30.2023
How to win students' attention with events
A year or so ago you couldn’t move for the phrase “hybrid events," but since then the landscape has changed dramatically with most universities returning to in-person activities… But is this what students want? Joining me today is Jon Cheek, The Founder...
06.23.2023
The student is now the marketer
The pivot to community is real. In recent months, all major social platforms have dropped community-based features, but what strategies can you use at your institution to leverage them? Today, courtesy of the Marketing Tales podcast, Kyle speaks with Chris Rapozo...
06.15.2023
Podcasting: Higher ed’s marketing hero
In the age of niche digital media, entire series can be built from a university's subject area expertise. But are we missing a trick when it comes to winning attention? Joining Kyle today is Robb Conlon, Founder of Westport Studios, a...
06.08.2023
The latest higher ed marketing trends
Jonathan Sabarre, Marketing Director of Newcastle University, and Kyle discuss the latest digital media and content trends impacting higher ed marketers.
05.31.2023
What does generative AI mean for search marketing?
Universities love search. Your typical institution will see between 35% and 55% of its web traffic arrive via organic search. But now with generative AI providing personalised content directly in search engine results - is the status quo under threat? Joining me...
05.25.2023
How higher ed marketing teams are using ChatGPT
Six months on from the launch of ChatGPT, university marketing teams are now using generative AI in their workflows. On today’s episode, Director of Demand at Concept 3D, Shiro Hatori, and I discuss a new kind of content ops. This episode comes...
05.19.2023
ChatGPT vs five education marketers
As the initial hype around ChatGPT starts to clear, it’s making way for genuine questions around copyright, marketing operations and how education marketers should be using technology at scale. Today, a special episode - I’m joined by Bart Carlor, Caroline Dunn,...
05.11.2023
The threat to organic search
Kyle shares how generative AI in search engines could start to eat higher ed's lunch.
05.05.2023
The most underutilised marketing tactic in higher ed
Where higher ed could be missing a trick with "try before you apply" courses.
04.28.2023
Your content isn't the asset. Your audience is.
How do you measure the impact of content? If you're done with likes, shares and engagements - this one is for you.
04.21.2023
Risks of AI for higher ed marketers
Copyright laws, data protection... Here's what you should be thinking about when using AI for content creation in higher ed.
04.14.2023
World-building with content
Do you world-build with your content? Kyle covers a recent change in the channel “Lo-fi Girl” and what similar world-building activity looks like in higher ed.
04.07.2023
EPIC content marketing for higher ed.
Kyle speaks with Brian Piper Director of Content Strategy at University of Rochester and also the co-author of the book Epic Content Marketing. If you're a university marketer with e a content remit - this one is for you. Brian Piper Epic...
03.31.2023
How universities can leverage LinkedIn
I speak with Alison Turico on The Application Podcast about how universities can use LinkedIn to grow their audience and recruit more students.

What's Education Marketer about?

Download our free app to listen on your phone

Education Marketer episodes:

What students want

What’s wrong with higher ed content marketing?

Macro marketing trends for higher education

What students expect from a virtual tour in 2024

Breaking the podcasting playbook

Using peer to peer for student retention

Untapped opportunities for student conversion

How to build a legendary ambassador marketing team.

How to market a degree in content creation

How to differentiate with ambassador marketing

How higher ed marketers can be different in 2024

Higher ed marketing trends for 2024

The future of digital in higher education

What higher ed can learn from Nintendo

How peer to peer has changed for education marketers

How to create content governance for speed

Students, joy and choosing a degree

How happiness drives study choices

The need for anti-viral content

Inside tips for universities using LinkedIn and Facebook ads

How to get an audience at an event

The existential threat of generative AI to higher ed websites

What's on the mind of higher ed marketers?

Students don't want scale

The student app opened as much as Instagram

Is student email dead?

Writing higher ed copy that strikes a chord

How to integrate AI into higher ed marketing ops

How not to suck at personalisation

5 minute Clearing update for Friday 18 August

What students are searching for in Clearing

How to create a stand-out university podcast

How to scale a university marketing team

Two education marketers. No script

What happened to content design?

How to be relentlessly relevant

How to win students' attention with events

The student is now the marketer

Podcasting: Higher ed’s marketing hero

The latest higher ed marketing trends

What does generative AI mean for search marketing?

How higher ed marketing teams are using ChatGPT

ChatGPT vs five education marketers

The threat to organic search

The most underutilised marketing tactic in higher ed

Your content isn't the asset. Your audience is.

Risks of AI for higher ed marketers

World-building with content

EPIC content marketing for higher ed.

How universities can leverage LinkedIn

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