Education Marketer

It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices.

Kyle is joined by Guus Goorts, author of the new book Genuinely Helpful: A practical guide to effective university websites. They talk about why websites endure and what schools need to make sure that their is... genuinely helpful.

Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion.

Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolution Viewing. Jonny brings over a decade’s know-how in building digital experiences that convert, including:

*When personalisation is most effective

*How to scale your content efforts

*Best practice for UX design

This episode is in partnership with Revolution Viewing.

Being a creator, influencer or content entrepreneur. These are the top careers young people want in 2024. So why is no university going after them?

Further reading and show notes

Offical university LinkedIn accounts are the only ones seeing growth. Read

High-achieving young people (apprentice example) on LinkedIn. Look

It’s shaping up to be a tough Clearing More students are going into confirmation and Clearing holding an offer, up from 89% to 92% this year.

Also, higher tariff institutions have made 4% more offers than they did by this time last year. Come A-level results day, there could be a lot less to play for.

However, knowing what students want, current subject demand and how to rise above the noise won’t hurt your chances.

It’s time for a Clearing special.

Joining Kyle for today's show is the founder and CEO of Uni Compare, Owen O’neil.

Owen brings insights from over 40,000 Clearing students navigating their choices:

Which universities are winning when it comes to community marketing?

Joining Kyle today on the podcast is Amy Parker-Johnson and Joe Woodcock from The Student Room.

Both bring their knowledge of how universities can genuinely connect with students, and what taking a community-first approach can do for your recruitment.

Is your virtual campus tour reaching its full potential? Today, Kyle is joined by Victoria Littler, chief commercial officer at Revolution Viewing, to learn how students actually use virtual experiences.

Not all is as it seems.

Universities are no strangers to branding, but how many institutions are as willing to differentiate their product as much as they are to tweak their creative?

Today, Kyle is joined by Sarah Jones of University Compare and Donna Beardmore of University of Sunderland.

Sarah brings University Compare’s research on how young people perceive university brands.

Donna brings over two decades of higher ed marketing experience, as well as a bit of niche insight into how brand building impacts recruitment.

This episode is in partnership with University Compare

There isn’t a marketing director in existence who thinks peer-to-peer is a bad idea. However, students speaking with other students is now table stakes.

Today's show is taken from a joint webinar with Rebecca Roberts, founder of Thread & Fable, Kyle Campbell, founder of Education Marketer, and Madalina Marinescu of The Ambassador Platform (TAP). Based on TAP’s data, the three discuss:

If you're interested in the pivot from social media to niche communities and the power of belonging, this one is for you.

This episode is sponsored by The Ambassador Platform.

According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!)

It’s not much better for social media.

The tolerance for high-frequency content has halved within the last year.

Even higher ed darlings like Instagram have seen a 26% decline in the number of students viewing official university accounts.

Something needs to change.

Joining Kyle for this month’s Education Marketer Live is Marcella Collins.

Marcella has previously grown her own education marketing business, now heads up strategy at Hybrid and isn’t afraid to call out “inauthentic” content when she sees it.

Kyle's also joined by Julia Hurtado, the face of Uni Compare's content marketing and who has the playbook for connecting content with ROI.

Let's hope Kyle can keep up.