Education Marketer

Kyle speaks with Zack Busekrus on the changing nature of media and why vitality may soon be a thing of the past.

Today's episode comes courtesy of the Enrolify Podcast.

Kyle speaks with Jay Rathell, Chief Media Buyer at Yamaro83 on how universities can use Facebook and LinkedIn ads to reach their enrollment goals.

Kyle shares two tips for speakers and exhibitors hoping to attract an audience at higher ed conferences

52% of Gen Z trust generative AI enough to help them make informed decisions (Salesforce.)

Kyle shares what this means for traffic to your university website.

This episode, the guests set the agenda. Kyle joins Allison Turcio, Gil Rogers and Teege Mettille on 1:1 student marketing, antiviral content and the crunch of US higher ed.

The episode is courtesy of the FYI Podcast.

A trip to a theme park prompts a different way to think about higher ed marketing.

Kyle interviews ZeeMee's head of marketing Harrison "Soup" Campbell, and its CEO Vanessa Didyk about what makes for great community marketing in 2023.

It’s a common misconception that students don’t read their emails, leading marketers to believe that the effort outweighs the benefit.

But – they read them. They digest them. They make life-changing decisions based on them.

Kyle joins UCAS's director of marketing Dave Penney and its campaign manager Jack Taylor to determine, once and for all, if student email is dead.

View the report

Kyle interviews Jo Marshall, 20-year copywriter in the higher ed niche. Jo shares the top higher ed copy cliches and why schools should think about getting their academics on LinkedIn.

Kyle hosts a conversation on adding AI to higher ed marketing ops, featuring Nik Higgins (co-founder of the Ambassador Platform) and Priyank Mistri (Digital Marketer at Fanshawe College.)