Education Marketer

Kyle interviews Jacky Gurr, course director for (BA Hons) Content Creation at Confetti Institute of Creative Technologies. Half of the programme's students already have jobs and Jacky shares how she’s taken the degree to market, and why businesses are queuing up to employ her students.

Ambassador marketing is no longer a secret weapon. The majority of schools are now either a) working with ambassadors or b) wishing that they could do so more. So how do you differentiate your peer-to-peer activity?

Joining Kyle is Stuart Smith, Director at IDP and Nik Higgins, Co-Founder at the Ambassador Platform

We share how the best ambassadors are helping students map out their future, and why schools should strive to be different with their ambassador marketing in 2024

This episode is delivered in partnership with The Ambassador Platform.

Kyle joins Ruth Dale and Rebecca Roberts on the Behavioral Change Marketing Podcast to discuss how schools can strive to be different in 2024.

Kyle interviews Jaime Bradford, head of recruitment operations at DMU and Helena Torree, marketing manager at NCUK, on what to watch out for in 2024. Topics covered include AI (duh), new ways to think about peer-to-peer and proven methods to make an impact at the middle of the marketing funnel.

Kyle is joined by Samantha Fanning, Head of Digital Experience at UCL and Will Nobel, Director at Squiz to discuss AI, declining social media engagement and why websites are still the most trusted resource for students making study choices.

Kyle is joined by Paul Napleton, Head of Digital & Marketing Automation at UEA (and fellow Nintendo fan) to discuss what universities can learn from Super Mario.

It used to be good enough to put a student chat on your website, but the best schools (and ambassadors) are taking the medium to new places.

Today, Kyle is joined by Ciara McNally from The Ambassador Platform and two student ambassadors Victoria Lay and Ilya Smut for their take on the new peer-to-peer playbook.

This episode is sponsored by the Ambassador Platform.

Some of the most-cited reasons content strategies fail are either a) lack of consistency in delivery or, b) stakeholders not being on the same page… but we often forget both of those are a result of problems with governance (the frameworks, structures, and processes to manage content.)

Today, Kyle's joined by Ed Braddock (Chief Customer Officer at Squiz) and Greg Sherwood (Chief Technology Officer at Squiz) to share how you can get governance on the table and design processes to promote, rather than inhibit speed.

Kyle is joined by UCAS's senior insight lead Jo Richards and principal insight consultant and Megan Edwards for a dive into the unlikely ways students are thinking about their subject choices.

Download the Project Next Generation Report

Kyle speaks with Volodymyr Manoilo, founder of Studentspeak, an organisation helping students discover their ideal degree based on what inspires and makes them happy.