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Some of the most-cited reasons content strategies fail are either a) lack of consistency in delivery or, b) stakeholders not being on the same page… but we often forget both of those are a result of problems with governance (the frameworks, structures, and processes to manage content.)
Today, Kyle's joined by Ed Braddock (Chief Customer Officer at Squiz) and Greg Sherwood (Chief Technology Officer at Squiz) to share how you can get governance on the table and design processes to promote, rather than inhibit speed.
By Kyle CampbellSome of the most-cited reasons content strategies fail are either a) lack of consistency in delivery or, b) stakeholders not being on the same page… but we often forget both of those are a result of problems with governance (the frameworks, structures, and processes to manage content.)
Today, Kyle's joined by Ed Braddock (Chief Customer Officer at Squiz) and Greg Sherwood (Chief Technology Officer at Squiz) to share how you can get governance on the table and design processes to promote, rather than inhibit speed.

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