Education Marketer

For higher ed, personalisation is a battleground of expectations. Organisations like Amazon and TikTok are placed on a pedestal, but the reality for universities is that it's not an equal playing field.

Today I’m joined by Toby Margetts, digital experience expert, and Julie Brettle, Chief Product Officer at Squiz.

We cover how generative AI is transforming personalised content, and frameworks for marketing personalisation in 2023.

Your 5-minute Clearing update, including an overview of Results Day, popular subjects by search and growing popularity, and examples of universities doing good marketing.

Students are more talkative this Clearing. According to new data from Uni Compare, interactions across its platforms (including its Clearing app) are up 203%.

On today’s Education Marketer Live, I’m joined by Uni Compare’s founder and CEO, Owen O'Neill, to dive into the detail.

Uni Compare is home to one of the largest Clearing audiences on the planet.

I’m ready to learn a thing or two.

Let’s get on with the show.

Podcasting is a maturing medium and to stand out, you need to offer something different. The university podcast, This is Purdue, fits the bill.

Its host, Kate Young, is its full-time producer and creator, and having surpassed 1m listens on YouTube, joins us today to offer insight into how to get your podcast seen and heard.

Kyle interviews Kris Achten, marketing lead for KdG University of Applied Sciences and Arts.

Over four years, Kris has built KdG’s marketing function from just 2 people to a high-performing team of content, email marketing and international recruitment experts. Hear how he used email marketing to double applications and why the School has only recently invested in social media.

Kyle, Founder of Education Marketer, is in conversation with Gil Rogers, host of the FYI podcast and fractional CMO for EdTech start-ups.

Discover what actionable things you can be doing to better connect with a student audience, and what drives both marketers nuts about working in higher ed.

You’ve heard of content marketing and content strategy, but what about content design?

As the quietest sibling of the content trinity, it may not have the mass following of content marketing but it is still critical for how students perceive your university.

Joining me to discuss its relevance in 2023 is Mei Ching Koon and Nick Condon, both from the company Squiz.

Mei is a CMO with an enviable background in CX and Digital Product Development

And Nick has done his time on the front lines of digital government service design, publishing and higher ed.

Working with youth audiences, it's tough to stay ahead of trends and know where your institution fits.

Today, courtesy of Hear It podcast, Kyle is in conversation with Rebecca Roberts, Founder of Thread and Fable.

Learn how institutions can remain relevant with student audiences, and what some are missing when communicating with young people.

Let's get on with the show.

A year or so ago you couldn’t move for the phrase “hybrid events," but since then the landscape has changed dramatically with most universities returning to in-person activities…

But is this what students want?

Joining me today is Jon Cheek, The Founder of Uni Taster Days. Based on the tens of thousands of events published on unitasterdays.com, Jon shares what we need to be doing to win students’ attention.

The pivot to community is real. In recent months, all major social platforms have dropped community-based features, but what strategies can you use at your institution to leverage them?

Today, courtesy of the Marketing Tales podcast, Kyle speaks with Chris Rapozo about community marketing and why universities need to be involved.