Kyle speaks with Brian Piper Director of Content Strategy at University of Rochester and also the co-author of the book Epic Content Marketing. If you're a university marketer with e a content remit - this one is for you.

Brian Piper

Epic Content Marketing

I speak with Alison Turico on The Application Podcast about how universities can use LinkedIn to grow their audience and recruit more students.

With the threat of bans hanging over TikTok, would higher ed suffer if the app were to suddenly disappear?

Keystone Education Group

New Consider Report

Rival IQ

The student is now the marketer. It's a powerful idea, but often oversimplified. Today I share the one thing most universities are missing when it comes to student-to-student marketing. And how you can take advantage.

Sources mentioned

Unibudy report

Demands from graduate employers are shifting.

According to Indeed, attitudes and soft skills are valued SIX TIMES more than having a strong university degree.

Today, Kyle's joined by Charles Hardy, university partnership lead at Handshake, to discuss untapped opportunities for careers teams (and the advice young people need to hear about LinkedIn.)

Kyle joins Bart Caylor and Troy Singer of the Higher Ed Marketer to discuss how to build a recruitment pipeline from digital channels.

MIT Technology Review

Despite the world's pivot to digital, location is still a top deciding factor for students when making study choices.

Today, I'm joined by Laura Allen, Social Media Manager at Staffordshire University, to share new ways to think about destination marketing and practical steps for raising the profile of your university's location to affect recruitment and reputation.

With the sun setting on cookies, how can first-party data be used with media for additional touch points, scale and reach?

Brian Jones

Troy Singer

Ring Digital

Kyle speaks with Shiro Hatori (Director of Demand Gen at Concept3D) on how to create a private route to market with content marketing programmes.

Shiro Hatori

Full Sail University Twitch 

MIT Technology Review

Kyle looks at the state of alumni newsletters: Where we are, what needs to be done and how to create a newsletter that alumni look forward to receiving.