Education Marketer

A year ago, Kyle woke up to the power of LinkedIn for reaching a higher ed audience. He's not the only one.

Kyle is joined by Phillip Smith, Founder of Education Marketing Agency (no relation 😉) to talk about adding urgency to comms, the future of education and what we can learn from new providers entering the market.

Guest: Phillip Smith

References: Digital Marketing Institute, Main Street Vegan and Mr Beast at East Carolina University

This week on the Education Marketer Podcast, Kyle speaks with Adgen's Drew Crawford on why silos are the fastest route to killing your budget, campaigns and course portfolio.

YouTube is introducing an ad-free video player for educators, plus a “distraction-free” way for students to watch.

For universities creating educational content, the new player will remove:

Put another way:

Educational content is about to get an unfair engagement boost.

I speak with Nathan Monk, Founder of the education agency SMILE on how higher ed can approach YouTube and create a new recruitment pipeline.

One of the quietest threats to higher ed? Millennial parents. Here’s a generation that got degrees on mass, only to leave university and fight for free internships. That sucks. It’s the sort of story you TELL YOUR CHILDREN.

Speaker: Kyle Campbell, Founder of Education Marketer

Do students want "authentic content" from their university? The data might surprise you.

Further reading from today's episode

The New Consumer Survey

The KeyStone Education Group

Higher ed, your followers are about to be worth a whole lot less. Now the social media OGs are pivoting to discovery, your audience will be hearing a lot more from people they DON’T follow, rather than the brands they do. Are you ready for the new state of higher ed social?

Today, I'm joined by Jaymie-Leigh Baker, social media professional and recently turned academic to chart a course. Jaymie-Leigh has worked for Anglia Ruskin University and University of Essex, and shares how social media plays a key role in mental health support, plus why going viral isn't necessarily the best metric.

How distinct is your messaging?

It’s not uncommon to see academic expertise, industry links or international reputation cited as USPs. But they’re not that unique, are they?

USPs should be remarkable and memorable. But how do we make that happen?

According to psLondon, representing student values in your marketing could be the answer.

Its new report covers 133 universities and reveals 19 overarching values shared among students. And their values differ wildly, depending on the institution they attend…

Today, I’m joined by psLondon’s brand strategists, Kendra Rogers and Alex Causton to learn how we can upgrade higher ed brand marketing and create messaging that strikes a chord with your audience.

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Further reading

Why desperation in student recruitment marketing isn’t working

The rise of creators is the biggest disruptor to higher ed marketing since social media. It’s impacting the career aspirations of students and changing how Gen Z interact with brands.

Appearing on the CRMProv Podcast, Kyle Campbell shares unobvious trends in the creator and content marketing industry, frameworks for thinking about your own creator marketing and why we need a completely new model for attribution.

Where do the most viewed links on Facebook lead?

TikTok.

Let that sink in.

In its recent “Widely viewed content report” (catchy) Facebook reveals TikTok accounted for 35.9 million views in users’ feeds. Despite significant downturns for Meta, Snap and YouTube - TikTok has had an incredible year:

*It’s set to become the no.1 destination for new internet culture

Today, to discuss the future of the app, I'm joined by University of Chichester's social media lead, Mikki Collins.