Higher ed, your followers are about to be worth a whole lot less. Now the social media OGs are pivoting to discovery, your audience will be hearing a lot more from people they DON’T follow, rather than the brands they do. Are you ready for the new state of higher ed social?

Today, I'm joined by Jaymie-Leigh Baker, social media professional and recently turned academic to chart a course. Jaymie-Leigh has worked for Anglia Ruskin University and University of Essex, and shares how social media plays a key role in mental health support, plus why going viral isn't necessarily the best metric.