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The future of University TikTok
Where do the most viewed links on Facebook lead?
TikTok.
Let that sink in.
In its recent “Widely viewed content report” (catchy) Facebook reveals TikTok accounted for 35.9 million views in users’ feeds. Despite significant downturns for Meta, Snap and YouTube - TikTok has had an incredible year:
*It’s set to become the no.1 destination for new internet culture
*Was (at one point) the most viewed website on the internet
*Achieved 3x the engagement of Instagram
*Took a bite out of Google’s search traffic
*Got us all talking about discovery
*Made every social OG copy it
Today, to discuss the future of the app, I'm joined by University of Chichester's social media lead, Mikki Collins.
View all episodes
By Kyle CampbellWhere do the most viewed links on Facebook lead?
TikTok.
Let that sink in.
In its recent “Widely viewed content report” (catchy) Facebook reveals TikTok accounted for 35.9 million views in users’ feeds. Despite significant downturns for Meta, Snap and YouTube - TikTok has had an incredible year:
*It’s set to become the no.1 destination for new internet culture
*Was (at one point) the most viewed website on the internet
*Achieved 3x the engagement of Instagram
*Took a bite out of Google’s search traffic
*Got us all talking about discovery
*Made every social OG copy it
Today, to discuss the future of the app, I'm joined by University of Chichester's social media lead, Mikki Collins.
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