Education Marketer

Is your virtual campus tour reaching its full potential? Today, Kyle is joined by Victoria Littler, chief commercial officer at Revolution Viewing, to learn how students actually use virtual experiences.

Not all is as it seems.

Universities are no strangers to branding, but how many institutions are as willing to differentiate their product as much as they are to tweak their creative?

Today, Kyle is joined by Sarah Jones of University Compare and Donna Beardmore of University of Sunderland.

Sarah brings University Compare’s research on how young people perceive university brands.

Donna brings over two decades of higher ed marketing experience, as well as a bit of niche insight into how brand building impacts recruitment.

This episode is in partnership with University Compare

There isn’t a marketing director in existence who thinks peer-to-peer is a bad idea. However, students speaking with other students is now table stakes.

Today's show is taken from a joint webinar with Rebecca Roberts, founder of Thread & Fable, Kyle Campbell, founder of Education Marketer, and Madalina Marinescu of The Ambassador Platform (TAP). Based on TAP’s data, the three discuss:

If you're interested in the pivot from social media to niche communities and the power of belonging, this one is for you.

This episode is sponsored by The Ambassador Platform.

According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!)

It’s not much better for social media.

The tolerance for high-frequency content has halved within the last year.

Even higher ed darlings like Instagram have seen a 26% decline in the number of students viewing official university accounts.

Something needs to change.

Joining Kyle for this month’s Education Marketer Live is Marcella Collins.

Marcella has previously grown her own education marketing business, now heads up strategy at Hybrid and isn’t afraid to call out “inauthentic” content when she sees it.

Kyle's also joined by Julia Hurtado, the face of Uni Compare's content marketing and who has the playbook for connecting content with ROI.

Let's hope Kyle can keep up.

In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast.

If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and new perspectives - this one is for you.

What do students need from a virtual tour, and how can you make your experience memorable?

Today I’m joined by Shiro Hatori, Director of Demand Gen at Concept 3D. When it comes to virtual tours, Shiro in an expert in students' expectations and how can design experiences that leave a lasting impact.

Spoilers, a lot has changed since 2020.

The first rule of podcasting is that it takes 12 to 18 months to build anything that could be regarded as an audience - unless the podcast is Tales from the Departure Lounge.

Today, Kyle is joined by the show's hosts, the two higher ed legends, Andrew Plant and Nicholas Cuthbert, sharing their story of how they went from zero to 10,000 downloads in just 10 months.

Listen to Tales from the Departure Lounge, a show about travel for international student recruiters.

We’re used to using ambassadors for recruitment, but what about retention? Is there a role for ambassadors in helping current students build that all-important sense of belonging?

Joining me for today’s show is Ula Polsky, Director of Global Student Engagement at Northeastern University.

Ciara McNally, Head of Customer Success at the Ambassador Platform

And Northeastern student, Tishya Bathija for a new take on how ambassadors can create belonging on campus.

This episode is sponsored by The Ambassador Platform.

Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state of student enquiry handling around the world.

Joining him are two voices instrumental in the report - Elissa Newall and Jennifer Parsons - for their take on what students expect and how institutions can deliver.

There’s plenty of material on the power of ambassador marketing, but relatively little on how to build a legendary team.

Today, Kyle's joined by Niall Horan, Global Student Admissions Executive at University of Galway, and Matt Pilling, Customer Success Manager at the Ambassador platform to cover:

This episode is sponsored by the Ambassador Platform.