In the 2023/2024 cycle, 20% of students started researching the university they were placed at in Clearing BEFORE October 2023. That increases to 36% (a third!) if you extend the window to January.

Year-on-year, 12% more students applied directly to Clearing.

And 15% more students decided to reject an offer from their first choice and pick up a place in Clearing.

The Clearing student is changing.

Kyle joins UCAS's CMO, Dave Penney, and its insights lead, Jo Richards, for a dive into 2024's Clearing data, and what it can tell us about 2025.