EAB’s Beth Donaldson and Val Fox unpack findings from our latest benchmarking survey of graduate enrollment leaders. The findings highlight a significant disconnect between the graduate enrollment goals being set by university leaders and the market realities confronting those charged with recruiting adult learners. Val and Beth offer advice to admissions teams on how to invest limited marketing dollars to generate the maximum number of leads, applications, and matriculants.

EAB’s Ed Venit hosts a conversation with Knack CEO and co-founder Samyr Qureshi, who shares how institutions can build a peer tutoring strategy to fill gaps in academic support services. The two discuss how Knack’s approach helps institutions recruit, train, and compensate student tutors. They also explain how a student-led tutoring model can help scale up support infrastructure and reach more at-risk students with after-hours and virtual tutoring sessions.

EAB’s Ellyn Artis and Ed Venit examine the new Student Access and Earnings Classification system—set to launch this spring—that could turn traditional college rankings on their head. Unlike rankings that prioritize prestige and exclusivity, this new framework was designed by the Carnegie Foundation and the American Council on Education to put student access and career outcomes front and center. Ellyn and Ed explore how this shift could become a powerful catalyst for change, pushing institutions to redefine institutional excellence. They also offer practical guidance for higher ed leaders on how to make the necessary institutional improvements.

EAB’s Madeleine Rhyneer and Michael Koppenheffer review new analysis of over 80 school characteristics to uncover what draws students to U.S. campuses today. Spoiler alert: the number of majors offered, availability of student organizations, campus safety, and favorable weather all outweigh affordability in influencing students’ college decisions. Learn how to leverage your true strengths and opportunities to stand out in a crowded market.

EAB’s Tara Zirkel hosts a conversation with Dr. Jessica Gerrity, a grant expert from McAllister & Quinn, a federal grant consulting and government relations firm in Washington, DC. The two discuss what changes at the Department of Education could mean for grant funding. They also share tips on how university leaders might adapt grant strategies in the months ahead.

EAB’s Carla Hickman and Kate Brown discuss the practical effects of the “Dear Colleague” letter and offer insights into how higher education institutions might respond to increasingly aggressive federal attacks on DEI. They urge listeners to prepare for all contingencies while avoiding the risks of proactive compliance. Carla and Kate also share resources available to help education leaders make informed decisions as they navigate the political landscape.

AI is reshaping how we search for and discover information online—so what does that mean for university websites? In this episode, EAB’s Emily Upton and Philip Walton break down the profound impact of AI on search and share practical strategies for staying ahead. They also offer the latest SEO tips to boost traffic and engage site visitors more effectively.

EAB’s Chrysanthi Violaris and Ally Stanton explore best practices for benchmarking in advancement, helping teams assess their fundraising productivity compared to peer institutions and past performance. They discuss how to interpret key metrics, avoid common pitfalls, and use data strategically to strengthen decision-making. The episode also offers practical tips on leveraging benchmarking insights to guide budget discussions with university leaders and demonstrate the impact of financial investments on fundraising success.

EAB’s Rebecca Kelley interviews Chris Goodbourn from GEMS Education, one of the largest private K-12 education providers in the world. Rebecca and Chris discuss the challenges US colleges face in attracting international students. They also share tips—including leveraging EAB’s Global Match platform—to connect with and enroll more overseas students more cost-effectively.

EAB’s Val Fox and Todd Heilman unpack data from a new survey that examines the mindset and preferences of today’s adult learners. Val and Todd highlight important changes in current and prospective students’ search behavior, expectations, and application preferences. They also offer enrollment leaders tips to engage and enroll prospective students more effectively.