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Consumer trust is increasingly connected to verifiable product claims, says Novi Connect Co-Founder & CEO Kimberly Shenk in this episode. Shenk sits down with host Megan Thomas to talk about the key role that data, AI, and GPTs are playing in how consumers learn about and choose the products they buy. Plus, find out about the surprising type of claim that can be the most difficult to define and verify, and how Shenk's early start in the Air Force shapes her leadership style.

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