On today’s episode, Adweek’s former chief content officer Lisa Granatstein sits down with seven-time Olympic Gold medalist Katie Ledecky.

Ledecky has not only made a splash at the past three Olympic Games but she’s also solidified herself as an authentic brand ambassador. She works with various global brands thanks to her innate ability to connect with consumers easily. 

During Adweek’s Brandweek: Sports Marketing Summit, Ledecky discussed what it takes to land lucrative endorsement deals—and hold onto them, muscling through wins and losses, and what it takes to be a brand ambassador.

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