How Operoo Empowered Employees and Scaled Up with SweetProcess

Introduction

Troy Westley is the CEO at Operoo, an organization that helps businesses, especially schools, go paperless by automating their paperwork. As a fast-growing startup, many new processes were required for new departments and team members. Troy found himself having to explain every process to every team member and that was slowing him down and wasting valuable time. It was immediately apparent that to scale the business and be as efficient as possible they needed a way to manage the multiple tasks that were required to run sales, marketing, finance, and customer support operations.

Maintaining a high level of performance was a challenge with the manual processes they worked with. There were many opportunities for steps to be missed or things to be not done correctly. But all that changed when they adopted SweetProcess. Troy could finally relax, knowing that his employees had things under control. He tells the story of how they used SweetProcess to streamline their processes. First, let us get a little information about the organization.

Troy Westley CEO of Operoo

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About Operoo

Operoo is an automation service provider that enables institutions like schools to streamline paperwork into electronic formats.

An average school does hundreds of paperwork tasks in a day—communicating with the parents or guardians of their students and executing their internal processes with staff. All those tons of paper creates inefficiency that slows down operations. Operoo clears their desk, putting everything on a system. It allows for a smoother and smarter mode of operations by automating staff forms, consent forms, field trips, medical forms, group messaging, payments, and incident reporting.

Headquartered in Australia, it has data centers in other countries such as Ireland, the United Kingdom, and the United States. Its current full-time employee capacity was 25 at the time of the interview, now 36.

The Biggest Pain Point

Operoo had developed 100’s of processes to support onboarding, HR, sales, marketing, and customer support. Every task was documented in Google Docs to give employees a directive on what to do and how to do it. But the documentation was not enough as they still needed human guidance, asking several questions.

As CEO, Troy was at the receiving end of the questions. He had to explain even the most basic procedures including setting up email signatures.

“It sounds like a really basic thing but there are 20 minutes, there’s half an hour explaining something to every single person that you’ve got to set up new accounts for,” he laments.

Understandably, it was tedious having to explain things over and over again. In addition to that, his business suffered losses for their inefficiency.

“That’s just hard. I can’t quantify it in dollar amounts. It’s not only people’s time,