How Podcasts Make Money

Most of the podcast gurus (I’m not one of them!) will tell you that if you want to have a successful podcast, you should just start. Just get yourself a mic and start recording.

It sounds so simple and to be honest, this kind of terrible advice is exactly why so many podcasts end up podfading.

One of the most basic frameworks for selling anything is:

Create an offer

Drive traffic to the offer

Rinse and repeat

When you just jump in and start creating a podcast without figuring out who you serve and how you

In this episode, Christy deep dives with you into an amazing Avatar building exercise. This really gets inside your avatar's head and their thinking process.

Creating this avatar goes way deeper that most podcasting courses show you, but I'm giving away this information for free!

Here's the amazing thing - once you nail this critical part of creating your show, you basically have a road map to monetizing your podcast.

I've created this worksheet for you and you can https://www.dropbox.com/s/nc2s76til2dnqgr/

You know the money is in the list, but did you also know that the real fortune is in the follow up?

Today, Christy breaks down a 6 step framework to get your new email list warmed up for you and ready to buy your next product.

This 6 step framework can be dripped out over a week, a month or longer, but it's important to begin implementing follow up funnels now, so that in the future, all you need to do is keep adding to them.

Join Christy to learn this sequence, and other aspects of keeping your list warmed

This is the second in a series of podcasts that I'm doing about what happens once you get people on your email list. And this is something that I think across the board universally we struggle with if we are podcasters and didn't come to this game from a marketing paradigm.

Marketers tend to have this stuff down pat, and podcasters, we tend to provide value value, value, value, value, value value value, wait for someone to tap us on the shoulder and say, “Oh, okay, you can monetize now. You're good enoug

You know I always say that email opt-ins are way more important than downloads in the podcast world, but what should you be doing once you get an email address? The answer to that question is a real problem for most podcasters.

Hey Everyone! This is Christy Haussler, CEO and owner of Team Podcast and I’m your host here at Podcast Monetization Secrets. I just want to welcome you to the podcast and let you know I’m glad you found your way here because this is exactly where you need to be to get access to

The podcasting model is broken...

There I said it. We've got everyone and their Mother thinking that starting a podcast is a great idea.

Everyone says just start...just do it...just put it out there.

I've seen the end result of just putting it out there and I'm here to tell you it isn't pretty. Podcasters come to me overwhelmed, exhausted, frazzled, out of money and completely battered and broken because their podcast has become their most expensive hobby and it's consumed their lives.

Their families are su

Hindsight is 20/20 they always say. I've had a huge does of hindsight over the last month and I have realized that I made a fundamental mistake when I set up my podcast and my business.

The good news is that now I have the opportunity to fix my mistake and when I fix it, it will dramatically change the results that I am getting in my business.

The lessons I share today will also apply to your business.

Listen in today as Christy shares her fundamental mistake she made when she started her podcast and her bu

After you launch a podcast, the next question always becomes, "How can I grow my audience?" It seems like this question gets asked in a lot of Facebook groups and I get it weekly it seems from clients and others.

Most people start by trying to grow their audience on social media. The average podcaster comes into podcasting with only a small social media following. So, when we start ramping up promotional efforts on social media, our reach is limited by our following.

It should also be said that if you are g

"Ye have not because ye ask not!" This Bible verse was one I learned as a child. It relates to today's topic perfectly. The majority of podcasts in the Apple Podcast directory are NOT monetized.

Why are podcasters not monetizing their show? Well, to say it's complicated is an understatement, but the most glaring reason is that most podcasters aren't selling anything - not their services, not products, not their ideas, not their time, nothing. There is no opportunity for many podcast listeners to take the ne

Whether you have engineered your podcast for monetization or not, there are other factors that could sideline you from the monetization game.

Besides having a monetizable niche and podcast, you could the biggest factor holding back your revenue growth. How can you know?

In today's episode, Christy discusses the 4 Stages of Value and what the characteristics are for each stage. Only 2 of the 4 stages are perfect for monetizing a podcast.

Listen in today to find out where you are on the 4 Stages of Value and