After starting a live events business right before the pandemic, Beth Geddio’s life and plan turned upside down, and she pressed pause to pray and pivot. She landed on the most incredible brand and business called State of Being Co., making positive affirmation candles that literally uplift and change your own state of being by tapping into the physiological power of your sense of smell. Today on THRIVE, Beth pulls back the curtain like we’ve never had before to share a behind-the-scenes look at what it really looks like being a start up CEO. And she also breaks down how and why positive affirmations actually work, and how to intentionally craft your own to include in your daily routines that really resonate and really work. Beth so kindly passed along discount code ERICA15 to get 15% off your State of Being order - the best discount she's ever done!!! THANKYOU FOR SUPPORTING HER SMALL BUSINESS!

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