Weird Finance

How PR Is a Vehicle for Power and Money with Caitlin Copple and Holly Conti


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In this episode of Weird Finance, Paco speaks to Caitlin Copple and Holly Conti, partners at Full Swing PR. They dive into the transformative world of public relations, exploring how it not only bolsters brand visibility but also addresses crucial social disparities. This episode delves into their journey from founding Full Swing PR to becoming a beacon for businesses aiming to scale sustainably while emphasizing the power of PR in amplifying underrepresented voices.


Caitlin and Holly are the co-owners of Full Swing Public Relations. Full Swing Public Relations (@fullswingpr) is the nation's leading agency serving small business owners from underrecognized communities. Founded in 2019, Full Swing helps BIPOC and LGBTQ+ led companies and organizations increase their visibility, credibility, and sales through expertly-executed public relations strategies.


Thank you to Anney and Samantha for lending your voice for our special PSA. 


The theme music was written and performed by Andrew Parker, Jenna Parker, and Paco de Leon.

If you’d like to contact us about the show or ask Paco a question about finances, email us at weirdfinancepod (at) gmail.com or submit your questions here. We’d also love your listener feedback about the show; here’s a short survey.

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