In this episode of Shift Into Profit, Jason Harris sits down with Jake Cronin to break down one of the biggest missing pieces in dealership performance: measuring and coaching the in-person customer conversation.

Dealerships invest heavily in training, process, and technology — yet most still rely on gut instinct to determine whether those processes are actually being followed. That gap leads to missed revenue, inconsistent customer experiences, compliance risk, and a revolving door of talent.

This episode dives deep into why people still buy from people, why face-to-face interactions matter more than ever, and how modern process intelligence tools are reshaping dealership profitability — without replacing the human element.

If you’re a dealer principal, GM, fixed ops leader, or sales manager looking to improve performance without adding friction, this is a must-watch.

Catch Siro at NADA: North Expo Hall — Booth 6368N

🟡 For more on Siro, visit: https://www.siro.ai/