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Welcome back to Podcast Insider, today weāre discuss how podcast consumption has changed in the post-pandemic worldāespecially as more people continue to work from home.
The days of relying on commute-time listening are fading. With data from Edison Research and Jacobs Media, weāre exploring where podcast listening is happening now, how habits are shifting, and what it all means for creators looking to stay relevant.
Whether youāre publishing weekly or still finding your audience, this episode will help you understand todayās podcast listener and how to meet them where they areālikely at home.
Part of the changes that have come to podcast creation, listening and watching has been from the major shift to working from home. Thereās clear data on some of these changes that weāll go over with you all today.
The pandemic triggered a massive shift in work cultureāand podcast consumption patterns followed suit. As more people work from home and spend less time commuting, the where, when, and how of podcast listening have changed significantly.
Hereās what current data reveals, and what podcasters need to know to stay relevant in this new environment.
Before the pandemic, podcasting was strongly associated with commuting. Today, thatās no longer the case.
According to Edison Researchās Share of Ear, more podcast listening now occurs at home than anywhere else. As of their latest data:
This marks a fundamental shift: home has replaced the commute as podcastingās top listening location.
Fred Jacobs of Jacobs Media has observed a significant shift in audio habits during commuting:
A RAIN News article cites Jacobs Mediaās TechSurvey, revealing that inācar broadcast radio listening dropped from about 62% in 2018 to just 56% in 2022, marking it as an āallātime lowā for driveātime audio, learn more here. Jacobs emphasizes:
āInācar listeningāwhile reboundingāis still well below preāpandemic levels.ā
Despite some commuters returning to offices, the rise of remote and hybrid schedules has disrupted consistent ādriveātimeā spikes. With erratic commuting habits, podcast creators and broadcasters can no longer count on the traditional ādrive timeā bump to deliver peak listenership.
Despite the shift in listening environments, podcasting as a medium continues to thrive.
Edisonās Infinite Dial 2025 reports that:
So while the āwhenā and āwhereā may be changing, the āhow manyā is still moving upward.
Given these changes, hereās how podcast creators can adapt:
1. Reimagine When You Release
2. Create for Multitasking Moments
3. Offer Video Options Where Possible
4. Promote Across Multiple Channels
While some old norms are fading, new opportunities are emerging. The rise in home listening offers flexibility in format, deeper engagement, and space for experimentation with content length and delivery.
Podcasters who understand and adapt to these behavior shifts will continue to thriveāeven as the car becomes a less dominant player in the podcasting experience.
Thanks for listening toĀ Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is ourĀ ticket system. Tickets give the whole team access vs. direct emails or calls.Ā General podcastingĀ discussions and more can be shared on theĀ Blubrry Podcasting Facebook group.
Fill out our listener survey atĀ surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
3.5
1919 ratings
Welcome back to Podcast Insider, today weāre discuss how podcast consumption has changed in the post-pandemic worldāespecially as more people continue to work from home.
The days of relying on commute-time listening are fading. With data from Edison Research and Jacobs Media, weāre exploring where podcast listening is happening now, how habits are shifting, and what it all means for creators looking to stay relevant.
Whether youāre publishing weekly or still finding your audience, this episode will help you understand todayās podcast listener and how to meet them where they areālikely at home.
Part of the changes that have come to podcast creation, listening and watching has been from the major shift to working from home. Thereās clear data on some of these changes that weāll go over with you all today.
The pandemic triggered a massive shift in work cultureāand podcast consumption patterns followed suit. As more people work from home and spend less time commuting, the where, when, and how of podcast listening have changed significantly.
Hereās what current data reveals, and what podcasters need to know to stay relevant in this new environment.
Before the pandemic, podcasting was strongly associated with commuting. Today, thatās no longer the case.
According to Edison Researchās Share of Ear, more podcast listening now occurs at home than anywhere else. As of their latest data:
This marks a fundamental shift: home has replaced the commute as podcastingās top listening location.
Fred Jacobs of Jacobs Media has observed a significant shift in audio habits during commuting:
A RAIN News article cites Jacobs Mediaās TechSurvey, revealing that inācar broadcast radio listening dropped from about 62% in 2018 to just 56% in 2022, marking it as an āallātime lowā for driveātime audio, learn more here. Jacobs emphasizes:
āInācar listeningāwhile reboundingāis still well below preāpandemic levels.ā
Despite some commuters returning to offices, the rise of remote and hybrid schedules has disrupted consistent ādriveātimeā spikes. With erratic commuting habits, podcast creators and broadcasters can no longer count on the traditional ādrive timeā bump to deliver peak listenership.
Despite the shift in listening environments, podcasting as a medium continues to thrive.
Edisonās Infinite Dial 2025 reports that:
So while the āwhenā and āwhereā may be changing, the āhow manyā is still moving upward.
Given these changes, hereās how podcast creators can adapt:
1. Reimagine When You Release
2. Create for Multitasking Moments
3. Offer Video Options Where Possible
4. Promote Across Multiple Channels
While some old norms are fading, new opportunities are emerging. The rise in home listening offers flexibility in format, deeper engagement, and space for experimentation with content length and delivery.
Podcasters who understand and adapt to these behavior shifts will continue to thriveāeven as the car becomes a less dominant player in the podcasting experience.
Thanks for listening toĀ Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is ourĀ ticket system. Tickets give the whole team access vs. direct emails or calls.Ā General podcastingĀ discussions and more can be shared on theĀ Blubrry Podcasting Facebook group.
Fill out our listener survey atĀ surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources.
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