In the latest episode of Content and Conversation, Sam Parr, founder of The Hustle and host of My First Million, joins Ross to discuss the art and science of great copywriting, building viral content, and scaling content-driven businesses. 

Sam shares actionable insights into hiring creative talent, writing headlines that convert, and why simplicity is the ultimate sophistication in copywriting.

00:00 Sam Parr’s journey in copywriting and content creation

01:03 Combining Silicon Valley innovation with internet marketing

02:45 The Hustle’s Newsletter Success

06:12 Hiring Creative Talent

10:50 The Power of Copy Work

16:00 Writing Headlines That Sell

29:05 Simplicity in Writing

35:00 AI for Copywriters

44:10 Sam’s Favorite Copywriting Resources

• Copy That copywork course by Sam Parr
• Inside the Mind of a Newsletter Mogul
• Try Rosedale
• To be Great Be Good, Reaptably
• Hemingway App
• Warren Buffet word count by Sam Parr
• Jason Fried’s copywriting - https://www.hey.com/
• Headline example from The Hustle
• Adweek Guide to Copywriting 
• Scott Galloway

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