Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.  
 
During this week’s Retail Remix, Parrish Chapman, Director of Enterprise Sales Key Accounts at Samsung shares how retailers can: 

• Embrace technology to create seamless experiences, from the couch to the store;  
• Use data and analytics to test and optimize the store experience; and  
• Integrate branded, shopper and community content from social networks to enrich store experiences.  
   

RELATED LINKS 

• Download the guide to support your new store vision  
• Learn more about Samsung retail solutions