In this interview, Scott Gellatly Managing Director at Bollo Empire shares how he quickly transitioned from freelancer to business owner!

You will also discover how he systematized his sales process to be effective and scalable, how he built up a team to deliver results to his clients and what painful lesson he learned from watching his father run an IT business that made him decide to set up his own business so that it can run without him successfully!

 

 

In this Episode You will Discover:

* Why Scott’s biggest challenge was systematizing his customer experience.

* Why Scott knew he had to systematize his business in order to grow it.

* Why Scott put a priority on systematizing the sales process in his business.

* How Scott structured his sales process to be effective and scalable.

* How Scott was able to systematize backend functions like invoicing in his business.

* Why Scott believes in documenting processes using video.

* Why Scott’s biggest challenge was cash flow when he was first getting started in business.

* Why Scott was committed to being a good example of systematization for his clients.

 

Episode Transcript:

OWEN: My guest today is Scott Gellatly and he is the managing director of Bollo Empire. Scott, I’m sure I didn’t pronounce your last name correctly so please make sure you correct me on this.

SCOTT: No problem, I’m happy to be here mate. Scott Gellatly is my name and managing director of Bollo Empire here in Australia.

OWEN: Awesome. This interview is all about getting entrepreneurs who have been able to systematize the entire the business so that we can share the story, the strategies, as well as we the tactics as to how they did that. Diving right in, what are some mind blowing results that you now experience as a result of going through that process of systematizing and automating your business?

SCOTT: Yeah, sure. The primary thing, the reason you systemize is you have a business that works without you. I’m off the tools Owen. I don’t have to actually get in and deliver my service anymore. I’m freed up to work on the strategy and the growth of my business. And also, being able to go on holidays and actually have some free time, which is also pretty good. Does that make sense?

OWEN: That makes sense. I’m wondering, can you give us a specific result that comes to mind as to what you now, or maybe recently experienced as a result of systematizing the business? I’m wondering if we can give the listeners something really good.

SCOTT: Yeah, I think the real key for me is that I’ve actually been able to scale my business up. So I’ve gone from being able to be a freelancer to someone who’s now on a path to creating a million dollar business, an asset at the end that I can sell. That’s without a doubt the key to I think actually starting a business and something often lost in the translation when someone goes out there and thinks he’s going to start their own gig up.

OWEN: That’s a great result. Let’s talk about how’s the company now been transformed as a result of systematizing your business?

SCOTT: Yeah, I guess when I started out as the technician, the guy that knew a lot about what I do but hadn’t run a business before I was the one doing all the work. I was working at an hourly work so you’re instantaneously restricted purely by the number of hours in a week. Even if you’re doing an 80-hour week you literally can’t charge more than you can physically work for. Once you actually do systemize your business I was able to bring on a team who could deliver the job, deliver the work as well or better than I could,