Telecom Reseller / Technology Reseller News

How Service Providers Win in the Next Era of Cloud Communications, Intermedia Podcast


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Intermedia’s Brian Gregory on portfolios, Teams integration, and AI that partners can actually resell

“Service providers have tremendous brand equity—and they should use that to the maximum, ” Brian Gregory, Director of Product Marketing at Intermedia

As cloud communications enters a new chapter shaped by Microsoft Teams, agentic AI, and rising customer expectations, Intermedia is helping service providers rethink and rebuild their portfolios from the ground up.

In this episode of Technology Reseller News, Brian Gregory, Director of Product Marketing at Intermedia, joins Doug Green to explore how service providers can capitalize on their home-field advantage—strong customer relationships, existing network services, and trusted brands—by delivering white-labeled UCaaS, CCaaS, and integrated Teams solutions with Intermedia.

Key Takeaways:

White Label Everything

Intermedia’s business is 92% channel-driven, enabling providers to fully brand and resell its unified communications, contact center, and Microsoft 365 offerings—keeping customer ownership and brand equity intact.

Monetizing Microsoft Teams

With Microsoft Teams commanding nearly 50% of the collaboration market, Intermedia’s Teams-integrated telephony solution (launched August 2024) gives providers a clear path to offer high-margin, full-featured phone and contact center services—all within the Teams interface.

AI You Can Sell

Intermedia integrates real-world AI functions—like meeting summarization, sentiment analysis, real-time assist, and CRM integrations—into its UCaaS and CCaaS platforms. These features are practical, deployable today, and tailored for mid-market customers and partners.

Service Provider-Ready

No minimums. No upfront hurdles. Just a success-based model designed to align with provider needs. Vertical integrations (like recent auto dealer CRM tie-ins) and robust APIs help expand revenue streams across industries.

Intermedia’s Formula for Service Provider Growth:

  • ✅ Strong economics and white-label branding
  • ✅ Integrated Teams calling and contact center
  • ✅ AI-powered productivity tools (resellable today)
  • ✅ Flexible contracts with no minimums
  • ✅ Vertical solutions + CRM/API support
  • To learn more about Intermedia’s full service provider offering, visit: www.intermedia.com.

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