July 21, 2025

How short-term marketing will destroy your practice | Ep. 72

20 minutes

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the pitfalls of short-term marketing strategies in dental practices and emphasizes the importance of building a long-term vision for sustainable growth. He outlines key principles for effective marketing, including the need for patience, the significance of branding, and the necessity of tracking ROI accurately. By adopting a long-term perspective, dental practices can foster patient trust and create a thriving business environment.

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Takeaways:

Short-term marketing can trap dental practices in a cycle of stress.

Successful practices focus on long-term visions and sustainable growth.

Instant ROI is a false promise; marketing takes time to yield results.

Marketing should be viewed as a flywheel, not a slot machine.

Building a strong brand is essential for long-term success.

Tracking ROI accurately is crucial for informed decision-making.

Let your marketing efforts mature like a fine wine.

Good marketing requires patience and consistency.

Engaging with the community builds trust and loyalty.

Successful practices invest in their brand and patient experience.

...more

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By Crimson Media

4.8

99 ratings