Yesterday at Hospitality Financial and Technology Professionals (HFTP®) hashtag#HITEC2025, I spoke with Ben Jamieson of Sonesta International Hotels about how the company is approaching hashtag#hoteltechnology and operations to support one of the fastest growth stories in hospitality. With more than 1,200 hotels and a portfolio that spans from economy to upscale, Sonesta is focused on building systems that work across all brands while keeping the guest experience front and center. This episode of hashtag#NoVacancyNews looks at how they're doing it. Key points from our conversation: 🔹 What it takes to align technology and operations during rapid expansion 🔹 Building consistency while respecting the differences between brands 🔹 Choosing between in-house solutions and third-party tech providers 🔹 Enhancing revenue and service through mobile tools and POS upgrades 🔹 Taking a disciplined approach to AI with a steering committee and real-world testing 🔹Why learning quickly from failure is central to their innovation strategy Thanks to our sponsor Uniguest. Their Hotel Hub solution connects every step of the guest journey to your campaign messaging and brand. Learn more at uniguest.com.