How Staging Affects Buyer Psychology and How to Stage a Home to Sell with Stager and Realtor Kelly Williams

I’ve wanted to have someone on the podcast for a long time who bridges the gap between stager & real estate agent – even though the industries are related, there’s a relatively small amount of crossover between the work of prepping a home to sell and the job of helping buyers and sellers make the actual sale. So you can imagine how excited I am to have Kelly Williams on today’s episode! Kelly Williams has owned and operated her staging company, Creative Touch Interiors, since 2003 and has been a real estate agent for the past 6 years. As a stager, she frequently mentored new home stagers as they found their feet in the industry, even winning the CSP’s Mentor of the Year Award in 2006. Kelly also authored Home Staging Secrets, was featured on an episode of HGTV’s Buy Me, and writes for the Staging Standard Magazine. Once her kids left home, she jumped into real estate and has been helping buyers and sellers ever since. Now that she’s an experienced real estate agent in addition to her staging expertise, Kelly possesses a unique perspective that makes her the perfect person to ask about how staging really affects the buying and selling of homes.  Kelly and I talk about how being a home stager prepared her for being a real estate agent and debunk some common misconceptions about real estate and home staging. We then dive into all the ways that staging can affect a buyer’s choice to purchase a home, what sellers need to know about prepping a house for the market, and mistakes that home sellers often make. And we talk about what today’s buyers are looking for and how staging can make a huge difference in the home-buying process.